OR LAVAN
CMO & Biz Dev
Tel Aviv
Summary
Marketing and product development leader with 5+ years experience in strategic growth. Proven track record in scaling startups, driving revenue through data-driven strategies, and creating compelling product narratives. Expertise in managing cross-functional teams and developing comprehensive marketing materials. Growing knowledge in DevOps, with success in AI-powered security solutions. Skilled in translating technical features into clear value propositions for diverse audiences.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
Work History
CMO and Business Development Lead
WeSmart AI Technology Company
8 2023 - Current
- Led AI-powered product strategy, driving global expansion across five continents in one year
- Grew revenue from five to eight figures within year through strategic positioning and marketing
- Managed full product lifecycle for security-focused AI solutions, from concept to optimization
- Created comprehensive marketing materials showcasing product benefits and use cases
- Developed competitive positioning strategies in AI security market
- Implemented data-driven processes using KPIs to guide product and marketing strategies
- Secured partnerships with industry leaders (NVIDIA, Chevron) and government ministries
- Boosted brand visibility through comprehensive marketing strategies
- Improved product marketing strategies by conducting thorough market research and competitor analysis
Founder and CEO
TheMetaWhales Startup
07.2020 - 08.2023
- Founded and scaled maritime tech startup, overseeing product development and go-to-market strategy
- Led 32-person cross-functional team, fostering innovation and agile development culture
- Executed product marketing strategies with targeted messaging for diverse audience personas
- Grew global user base to 40K+ followers through targeted campaigns and strategic partnerships
- Raised funds from private investors, presenting compelling product vision and KPIs
- Established partnership with UN-affiliated org, expanding reach through joint marketing
- Implemented lean startup methods, including rapid prototyping and iterative development
- Developed strategic business partnerships to enhance growth opportunities
Counter-Terrorism Instructor, Special Forces Officer
Special Forces Officer
07.2019 - 05.2023
- Developed and implemented strategic security plans
- Managed complex security projects and international delegations, demonstrating strong leadership and communication skills in high-pressure environments.
- Developed and implemented specialized training program for high-ranking officials from foreign country, delivering content in both English and Spanish
- Led and managed diverse teams of up to 160 pepole
- Participated in team projects, demonstrating ability to work collaboratively and effectively
Education
MBA - Strategy, Entrepreneurship, and Innovation -
Ono Academic College
Kiryat Ono, TA 01.2023 - 05.2024
BA - Law and Criminology -
University of Haifa
Haifa, HA 01.2020 - 05.2023
Skills
Advanced skills in data analysis and visualization
Content Creation & Storytelling
Competitive Analysis
Content Strategy
Cross-functional Team Leadership
Product Marketing & Positioning
Excellent at Microsoft Office, Adobe Suite, and Canva
Proficient in creating marketing collateral (presentations, white papers, case studies)
Advanced skills in data analysis and visualization
Activities
- Participant in Global Jewish Leadership Program ("Diller"), including US delegation
- Student exchange programs in Germany, Switzerland, and France
- National league handball player
Timeline
MBA - Strategy, Entrepreneurship, and Innovation -
Ono Academic College
01.2023 - 05.2024
Founder and CEO
TheMetaWhales Startup
07.2020 - 08.2023
BA - Law and Criminology -
University of Haifa
01.2020 - 05.2023
Counter-Terrorism Instructor, Special Forces Officer
Special Forces Officer
07.2019 - 05.2023
CMO and Business Development Lead
WeSmart AI Technology Company
8 2023 - Current
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