Liat Feldman
Tel Aviv
Summary
A versatile and creative professional executive in broadcast TV, Media and app creation, with a successful track record of leading interdisciplinary teams in the creation of video-based products and apps. Holds a PhD in Communication for researching psychological motivations for using Facebook, and a master’s degree in clinical psychology.
Overview
18
18
years of professional experience
Work History
Chief Content Officer
DS Studios
01.2023
- Producers of Apple’s tv Emmy award series “Tehran”, DS studio production company creates and produces for TV in various genres
- I initiate projects, creatively manage writers and directors and produce scripted series, documentaries and unscripted shows both internationally and locally
- Current local projects include productions for Keshet12, KAN11 and HOT
Chief Content, Product and Strategy Officer
La Mark Vision
01.2014 - 01.2023
- One of the global leading companies for digital language learning apps, with over55 million users to date and strategic partners of the Walt Disney Company worldwide
- I oversaw products’ full cycle of creation from concept to launch and growth, while managing different teams of creative, design, UI/UX, product, video production, postproduction, product and business roadmap, requirements, and delivery plans
- Some of my Roles and responsibilities were:
- Creating a company roadmap, carving a vision to lead products’ evolvement, and innovation
- Managing different teams within the Content, Product and Delivery departments
- Lead and manage the creation of a new app from concept to functionality, look and feel, story, design, and overall users’ experience
- Managing and overseeing workflows of creation, product, and delivery
- Hands on managing creative teams of writers, creators, directors, video, and sound editors
- Hands on managing an internal UI/UX studio
- Leading marketing concepts, creatives, and productions
- Applying data analysis, performance tools and a/b testing to sharpen marketing concepts and creatives
- Planning user journey including onboarding, first time experience, engagement, progression, and clarity, in both D2C and B2B eco systems
- Managing Product team in creating optimal requirement documents, developing an all-around cross company workflow
- Pursuing and developing new business opportunities, such as new strategic partners, tech partners and new audience segments
EVP Content and Programs
Channel10, Israel
01.2005 - 01.2010
- Creative and managerial executive responsibility over all programs and content
- I managed a yearly programming budget of over200M$, commissioned and over saw development and production of multi genre shows, reality hits and award-winning dramas and documentaries, which made the channel a market leader for the first time
Education
Doctor of Philosophy - department of communication
Haifa University
01.2016
M.A. - clinical psychology
Tel Aviv University
01.1996
Skills
- Creative direction
- Content strategy and development
- Editorial leadership
- Leadership and managerial quality
- emphasizing delivery
- Teams building and integration
Voluntary activities
- 2017 - : A professional lectureship and consultant for the IBA TV in areas of TV formats and documentaries.
- 2018 - : IDC mentoring program. Volunteering as a professional mentor for students in the fields of entrepreneurship, digital media, and communication.
- 2018-2020: Hosted a weekly segment in Channel10 's night-news edition about Technology, innovation, and humanity.
- 2020- “Nifgashim” - Maccabi project: Visiting a lonely member of the community for companionship and conversation.
Other Roles
2012 - 2015: Co-founder and owner of the TLV format academy. A private school for developing TV formats and drama scripts.
2011- 2013: Tel Aviv University, communication department. Moderating a TV format development workshop.
2010 - 2012: VP Head of Content at Kuperman Productions and GIL Productions, two of the dominant production companies in Israel.
2003 - 2005: Head of Development, Telad, one of three franchises which were operating Channel 2 in Israel.
2000 - 2003: Editor of prominent Israeli TV shows.
1994 - 1999: Clinical Applications – an HR placement company. Psychologically evaluating candidates for various roles in the industry, and moderating executive workshops in major Israeli companies (e.g. Strauss, Elite).
Timeline
Chief Content Officer
DS Studios
01.2023
Chief Content, Product and Strategy Officer
La Mark Vision
01.2014 - 01.2023
EVP Content and Programs
Channel10, Israel
01.2005 - 01.2010
M.A. - clinical psychology
Tel Aviv University
Doctor of Philosophy - department of communication
Haifa University
Similar Profiles
Emma George-GriffinEmma George-Griffin
Producer at DS 411 StudiosProducer at DS 411 Studios
Michael GurrMichael Gurr
Sales/Estimator at DS Custom ConstructionSales/Estimator at DS Custom Construction
Bryce TwiggsBryce Twiggs
Asst. Tournament Operations at DS SportsAsst. Tournament Operations at DS Sports