Hadar Cohen

• Managed and executed all the company's content on digital assets and social media platforms, including Facebook, Instagram, TikTok, LinkedIn, YouTube, X (Twitter), Snapchat, Threads, and website.
• Created newsletters and social media content (in English) including copywriting and designing. Raised the company's followers by 25%.
• Researched, negotiated, implemented, and tracked advertising and social media activities that raised registration by 50%.
• Created and produced new promotional videos.

• Provided digital marketing solutions to eight businesses.
• Analyzed and reported social media and online marketing campaign results.
• Provided weekly updates on digital marketing campaigns to clients, while discussing strategic initiatives and methods for improvement.

• Provided extensive support in sales, technical, and business areas to different accounts.
• Directed production of all advertising materials, including preparing copy, evaluating proofs, and enhancing layouts.
• Executed and monitored performance of campaigns to boost brand awareness and profitability.
• Worked collaboratively with creative teams, account managers, producers, strategic planners, influencers, suppliers, etc.

Courses taken: Microeconomics, Policy Analysis, Public Economy, Qualitative Research Methods, Statistics, etc.

• A UX design course, giving theoretical knowledge and practical experience as a User Experience Designer.
• Proficient with Axure & Figma.

• With a focus on International Political Economy, Conflict Resolution, etc.

• Graduated Magna Cum Laude.
• Minored in Interactive Communication; UX, UI, Product Management, HRI, digital marketing, and Public Diplomacy.