Summary
Work History
Education
Skills
Interests
Overview
OperationsManager
Hadar Cohen

Hadar Cohen

Digital Marketing & Public Relations Manager

Summary

Innovative Marketing leader with experience in delivering marketing campaigns, content, and strong social media skills. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive, with high work-ethics and strong interpersonal skills.

Work History

Marketing and Public Relations Manager

Aardvark Israel
06.2021 - Current
  • Raised brand awareness through consistent marketing efforts and product campaign launches.
  • Created newsletters, social media content (in English) and raised company's followers by 25%.
  • Researched, negotiated, implemented and tracked advertising and social media activities that raised registration by 50%.
  • Created and produced new promotional videos.

Digital Account Manager

Inbox Ltd.
Tel-Aviv
08.2020 - 06.2021
  • Providing digital marketing solutions to eight businesses.
  • Analyzing and reporting social media and online marketing campaign results.
  • Providing weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement

Account Manager - Social Media

McCann Tel Aviv
Tel Aviv, Israel
07.2018 - 07.2020
  • Provided extensive support in sales, technical and business areas to different accounts.
  • Directed production of all advertising materials, including preparing copy, evaluating proofs and enhancing layouts.
  • Executed and monitoring performance of campaigns to boost brand awareness and profitability.




Project Manager & UX Designer

HRI Prototyping Project
IDC Herzliya, Israel
10.2016 - 07.2017
  • Coordinated and executed every team requirement, conducted research, user-testing, design, and production of the final project
  • Video- http://bit.ly/2EoPgoN | Research poster- http://bit.ly/2ElBYJz

Marketing Department Member

HelpApp
Tel Aviv, Israel
09.2016 - 06.2017

Marketing team at HelpApp Promoting a new volunteering application through its website and social media

Intern

FairFly
Tel-Aviv, Israel
02.2016 - 06.2016
  • Created press releases and researched for marketing trends

Education

Master of Arts - Public Policy, Honors Program

The Hebrew University
Jerusalem, Israel
10.2021 - Current

UX

Netcraft
Tel-Aviv
07.2020 - 03.2021

Bachelor of Arts - Exchange Student - International Affairs

George Washington University
Washington, DC
08.2017 -

Bachelor of Arts - Communication

IDC Herzliya School Of Communications
Herzliya, Israel
10.2014 -

Skills

Account Management, Budgeting, Public and Media Relations

Mac, Canva, Axure

Marketing Analytics, Google Analytics, Google Ads, Facebook Ads Manager

Interests

Gardening

Agriculture

Baking

Volunteering

Animal welfare

Working out

Yoga

Reading

Traveling

Overview

8
8
years of professional experience
6
6
years of post-secondary education
Hadar CohenDigital Marketing & Public Relations Manager