Summary
Work History
Education
Skills
Interests
Overview
OperationsManager
Hadar Cohen

Hadar Cohen

Digital Marketing & Public Relations Manager

Summary

Innovative Marketing leader with experience in delivering marketing campaigns, content, and strong social media skills. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive, with high work-ethics and strong interpersonal skills.

Work History

Marketing and Public Relations Manager

Aardvark Israel
06.2021 - Current
  • Raised brand awareness through consistent marketing efforts and product campaign launches.
  • Created newsletters, social media content (in English) and raised company's followers by 25%.
  • Researched, negotiated, implemented and tracked advertising and social media activities that raised registration by 50%.
  • Created and produced new promotional videos.

Digital Account Manager

Inbox Ltd.
Tel-Aviv
08.2020 - 06.2021
  • Providing digital marketing solutions to eight businesses.
  • Analyzing and reporting social media and online marketing campaign results.
  • Providing weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement

Account Manager - Social Media

McCann Tel Aviv
Tel Aviv, Israel
07.2018 - 07.2020
  • Provided extensive support in sales, technical and business areas to different accounts.
  • Directed production of all advertising materials, including preparing copy, evaluating proofs and enhancing layouts.
  • Executed and monitoring performance of campaigns to boost brand awareness and profitability.




Project Manager & UX Designer

HRI Prototyping Project
IDC Herzliya, Israel
10.2016 - 07.2017
  • Coordinated and executed every team requirement, conducted research, user-testing, design, and production of the final project
  • Video- http://bit.ly/2EoPgoN | Research poster- http://bit.ly/2ElBYJz

Marketing Department Member

HelpApp
Tel Aviv, Israel
09.2016 - 06.2017

Marketing team at HelpApp Promoting a new volunteering application through its website and social media

Intern

FairFly
Tel-Aviv, Israel
02.2016 - 06.2016
  • Created press releases and researched for marketing trends

Education

Master of Arts - Public Policy, Honors Program

The Hebrew University
Jerusalem, Israel
10.2021 - Current

UX

Netcraft
Tel-Aviv
07.2020 - 03.2021

Bachelor of Arts - Exchange Student - International Affairs

George Washington University
Washington, DC
08.2017 -

Bachelor of Arts - Communication

IDC Herzliya School Of Communications
Herzliya, Israel
10.2014 -

Skills

Account Management, Budgeting, Public and Media Relations

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Interests

Gardening

Agriculture

Baking

Volunteering

Animal welfare

Working out

Yoga

Reading

Traveling

Overview

8
8
years of professional experience
6
6
years of post-secondary education
Hadar CohenDigital Marketing & Public Relations Manager