Emily McDermott
Chicago
Summary
Marketing professional with a passion for the customer experience and a proven track record for increasing retention and platform usage through building educational content and storytelling. Skilled in project management and overseeing initiatives that address the strategic objectives of an organization. Currently honing my time management and organizational skills via my growing family's schedule, and developing communication strategies to mitigate tantrums.
Overview
9
9
years of professional experience
Work History
Customer Marketing Lead
Sprout Social
09.2019 - 10.2022
- Owned and developed customer education strategy, including prioritization, distribution, analysis and optimization of customer education content, leading to 110%+ increase YoY in learning content consumption
- Led end-to-end content creation initiatives, including planning, editing, optimization and performance analysis.
- Partnered with customer success, product marketing and growth marketing to identify and develop customer stories to drive product adoption through engagement campaigns
- Collaborated on high-impact use cases resulting in 30% increase in product usage
- Launched customer education portal, driving 25,000+ learners to actively engage with content annually
Customer Marketing Strategist
Sprout Social
07.2018 - 08.2019
- Optimized and cultivated customer engagement in onboarding of Sprout's Agency Partner Program, increasing agency participation by 15%
- Conducted voice of customer research to directly inform marketing messaging and product development priorities, in collaboration with customer marketing team
Sr. Specialist, PPC & Demand Generation
Sprout Social
05.2017 - 07.2018
- Distributed and managed a $4M annual marketing budget across paid marketing channels including Google, Twitter, Facebook, Instagram, LinkedIn, Pinterest and Amazon, resulting in a 66% increase in PPC conversions YoY
- Optimized paid landing pages through improvements to SEO tactics, competitive research and strategic testing, resulting in a 26% increase in landing page conversion rate in 2017
Digital Marketing Specialist
Sittercity
10.2013 - 10.2015
- Built budget, developed forecast, and established goals for all caregiver acquisition marketing channels (job boards & PPC), resulting in a 27% growth in new leads in 2014
- Worked directly in 3rd party ad server to traffic creative, built landing pages, and set up necessary reporting to ensure successful campaigns
- Communicated budget, goals, and performance metrics with external media vendors on a regular basis
Education
Bachelor of Arts - Strategic Communications
The Ohio State University
Columbus, OH06-2011
Skills
- Skilljar
- G-Suite
- Google Analytics
- Jira
- Articulate 360
- Sprout Social
- Excel
- Microsoft Office
Timeline
Customer Marketing Lead
Sprout Social
09.2019 - 10.2022
Customer Marketing Strategist
Sprout Social
07.2018 - 08.2019
Sr. Specialist, PPC & Demand Generation
Sprout Social
05.2017 - 07.2018
Digital Marketing Specialist
Sittercity
10.2013 - 10.2015
Bachelor of Arts - Strategic Communications
The Ohio State University
Similar Profiles
Michael GoodeMichael Goode
Senior QA Engineer at Sprout SocialSenior QA Engineer at Sprout Social
Mya KhorMya Khor
Staff Accountant at Sprout SocialStaff Accountant at Sprout Social
Khalila Edmond-RahmanKhalila Edmond-Rahman
Product Support Specialist at Sprout SocialProduct Support Specialist at Sprout Social