Briana Judd
Park Ridge
Summary
Passionate and innovative Advertising student at the University of Illinois Urbana-Champaign, with a strong interest in social media, influencer partnerships, and experiential brand marketing. Expertise in customer engagement, account management, and collaborative campaign development, consistently thriving under pressure while meeting tight deadlines. Recognized for adaptability, creativity, and a steadfast commitment to authentic storytelling that resonates with diverse audiences. Prepared to contribute fresh ideas, valuable insights, and a culture-driven mindset to elevate any forward-thinking team.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Sales Associate
Gameday Spirit Fanstore
South Haven
09.2025 - 12.2025
- Warmly greeted varied fan demographics, provided personalized recommendations, answered questions with empathy, and ensured a welcoming atmosphere for University of Illinois Urbana-Champaign supporters.
- Handled cash and digital payments with precision, ensured proper application of promotions, and verified accurate computations during busy game-day rushes.
- Maintained clean, appealing product displays; restocked items quickly and reorganized stock to optimize layout and support high-volume sales.
- Balanced assisting fans, processing sales, managing inventory, and maintaining store readiness during peak times, such as homecoming weekends.
- Communicated product features, store updates, and team offers clearly and professionally; collaborated effectively with both team members and shoppers.
Creative
AAF RSVP Mondelēz
Champaign
08.2025 - 12.2025
- Created compelling advertising concepts that engaged target audiences and contributed to sales growth.
- Improved marketing effectiveness for property listings with innovative advertising techniques and targeted social media strategies.
- Analyzed market trends to inform design decisions and drive product differentiation.
- Facilitated creative expression by providing composition, improvisation, and arrangement project opportunities.
Sales Associate
Soha Surf Shop
05.2024 - 08.2025
- Achieved recognition as top sales associate by consistently exceeding sales targets.
- Cultivated strong customer relationships, leading to high repeat business and referrals.
- Partnered with team members to design engaging merchandise displays that attracted more foot traffic and boosted sales.
- Communicated promotions, discounts, and special offers to customers at point of sale to enhance customer awareness.
- Maintained a clean and organized work environment to enhance the shopping experience for customers.
Sales Associate
The Shoe Collective
05.2024 - 08.2025
- Communicated product benefits effectively, leveraging extensive knowledge of shoe brands and styles to guide customer decisions.
- Assisted customers in finding perfect pair of shoes, enhancing overall shopping experience and contributing to repeat business.
- Resolved customer complaints promptly and professionally, ensuring satisfaction and fostering customer loyalty.
Account Manager
AAF RSVP Urbanite
01.2025 - 05.2025
- Developed customized account plans for each client, outlining objectives, strategies, and action steps to drive success.
- Facilitated regular business reviews with clients to evaluate satisfaction and uncover growth opportunities.
- Cultivated strong client relationships, enhancing communication and trust.
- Served as the main point of contact for all client inquiries and issue resolution.
- Managed a high-volume workload while maintaining attention to detail and meeting tight deadlines.
Education
B.S. - Advertising
University of Illinois At Urbana-Champaign
Champaign, IL05-2027
High School Diploma -
Saint Viator High School
Arlington Heights, IL05-2023
Skills
- Trend monitoring and cultural insights
- Market research and analysis
- Social media strategy and content creation
- Client relationship management
- Visual merchandising and brand presentation
- Collaboration and leadership
- Customer engagement and communication
Accomplishments
As an Advertising student at the University of Illinois Urbana-Champaign, I bring a balance of creativity, strategy, and client-focused communication to every project. Through my work with AAF RSVP Urbanite and Mondelēz, I developed and executed multi-channel marketing campaigns that blended data-driven insights with cultural storytelling to drive engagement. I strengthened client partnerships by creating customized account plans, managing high-volume workloads, and conducting performance reviews to ensure measurable success. My background in retail and visual merchandising has also honed my eye for brand presentation and consumer experience.
Certification
- Driver’s License (Valid through Dec 2026)
- Food Handler Certification
Community Service & Volunteer Work
Western Avenue Community Center, Bloomington, IL, 2022, Assisted in community food drives, kids’ camps, and senior wellness classes.
Timeline
Sales Associate
Gameday Spirit Fanstore
09.2025 - 12.2025
Creative
AAF RSVP Mondelēz
08.2025 - 12.2025
Account Manager
AAF RSVP Urbanite
01.2025 - 05.2025
Sales Associate
Soha Surf Shop
05.2024 - 08.2025
Sales Associate
The Shoe Collective
05.2024 - 08.2025
B.S. - Advertising
University of Illinois At Urbana-Champaign
High School Diploma -
Saint Viator High School