Briana Judd
Park Ridge,IL
Summary
Passionate and innovative Advertising student at the University of Illinois Urbana-Champaign, with a strong interest in social media, influencer partnerships, and experiential brand marketing. Expertise in customer engagement, account management, and collaborative campaign development, consistently thriving under pressure while meeting tight deadlines. Recognized for adaptability, creativity, and a steadfast commitment to authentic storytelling that resonates with diverse audiences. Prepared to contribute fresh ideas, valuable insights, and a culture-driven mindset to elevate any forward-thinking team.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Sales Associate
Gameday Spirit Fanstore
09.2025 - Current
- Warmly greeted varied fan demographics, provided personalized recommendations, answered questions with empathy, and ensured a welcoming atmosphere for University of Illinois Urbana-Champaign supporters.
- Handled cash and digital payments with precision, ensured proper application of promotions, and verified accurate computations during busy game-day rushes.
- Maintained clean, appealing product displays; restocked items quickly and reorganized stock to optimize layout and support high-volume sales.
- Balanced assisting fans, processing sales, managing inventory, and maintaining store readiness during peak times, such as homecoming weekends.
- Communicated product features, store updates, and team offers clearly and professionally; collaborated effectively with both team members and shoppers.
Sales Associate
Soha Surf Shop
05.2024 - 08.2025
- Built and maintained strong relationships with customers, resulting in a high rate of repeat business and referrals.
- Collaborated with team members to create visually appealing merchandise displays that increased foot traffic and sales.
- Maintained a clean and organized work environment to enhance the shopping experience for customers.
- Effectively communicated promotions, discounts, and special offers to customers at the point of sales.
- Top Sales associate of the year.
Sales Associate
Emma’s Boutique
05.2024 - 08.2025
- Built and maintained strong relationships with customers, resulting in a high rate of repeat business and referrals satisfaction traffic and sales.
- Collaborated with team members to create visually appealing merchandise displays that increased foot.
Sales Associate
The Shoe Collective
05.2024 - 08.2025
- Provided exceptional customer service by assisting customers in finding the perfect pair of shoes based on their preferences and needs.
- Demonstrated extensive knowledge of shoe brands, styles, and features to effectively communicate product benefits to customers.
- Resolved customer complaints or concerns promptly and professionally, ensuring complete satisfaction with their purchase experience.
Account Manager
AAF RSVP Urbanite
01.2025 - 05.2025
- Developed and maintained strong relationships with clients.
- Developed customized account plans for each client, outlining objectives, strategies, and action steps to drive success.
- Managed a high-volume workload while maintaining attention to detail and meeting tight deadlines.
- Conducted regular business reviews with clients to assess their satisfaction levels and identify areas for growth or improvement.
- Served as the main point of contact for all client inquiries and issue resolution.
Strategist
AAF RSVP Urbanite
09.2024 - 12.2024
- Developed and executed comprehensive media strategies to drive brand awareness and increase audience engagement.
- Monitored competitive landscape and industry trends to identify opportunities for innovation in media planning approaches.
- Collaborated with clients to define campaign objectives, target audience profiles, and key performance indicators (KPIs).
- Identified new advertising opportunities through partnerships with industry influencers or relevant publishers.
- Conducted market research and analyzed industry trends to identify target audiences, key platforms, and optimal messaging for campaigns.
Education
B.S. - Advertising
University of Illinois At Urbana-Champaign
Champaign, IL09.2025
High School Diploma -
Saint Viator High School
Arlington, NJ05.2023
Skills
- Trend Monitoring & Cultural Insights – Conducted market research and competitive analysis to anticipate shifts in Gen Z preferences and drive innovative campaign ideas
- Experiential & Event Marketing – Coordinated and contributed to on-campus events and brand activations, translating creative concepts into memorable experiences
- Social Media Strategy & Content Creation – Developed strategies to drive brand awareness and engagement on TikTok, Instagram, and other platforms
- Client Relationship & Account Management – Managed multiple clients and customized account plans, ensuring satisfaction and on-time delivery in a fast-paced environment
- Visual Merchandising & Brand Presentation – Created compelling in-store displays at retail roles, enhancing customer experiences and driving repeat business
- Collaboration & Leadership – Thrived in team settings, balancing multiple priorities while maintaining attention to detail and bringing fresh, innovative ideas
- Customer Engagement & Communication – Delivered exceptional service in retail and volunteer roles, reinforcing your ability to connect authentically with diverse audiences
Accomplishments
Developed and executed multi-channel marketing strategies as a Strategist and Account Manager with AAF RSVP Urbanite, including trend-driven content and brand activations that boosted audience engagement. Managed client relationships and high-volume projects under tight deadlines, demonstrating adaptability and strong organizational skills. Created visually appealing merchandising displays and built lasting customer relationships through multiple retail roles, translating brand vision into in-store experiences. Recognized for spotting emerging trends, generating innovative ideas, and driving authentic, culture-focused campaigns that resonate with Gen Z audiences.
Certification
- Driver’s License (Valid through Dec 2026)
- Food Handler Certification
Timeline
Sales Associate
Gameday Spirit Fanstore
09.2025 - Current
Account Manager
AAF RSVP Urbanite
01.2025 - 05.2025
Strategist
AAF RSVP Urbanite
09.2024 - 12.2024
Sales Associate
Soha Surf Shop
05.2024 - 08.2025
Sales Associate
Emma’s Boutique
05.2024 - 08.2025
Sales Associate
The Shoe Collective
05.2024 - 08.2025
B.S. - Advertising
University of Illinois At Urbana-Champaign
High School Diploma -
Saint Viator High School
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