Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Languages
Publications
Timeline
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Zoe Karbe

Tel Aviv,TA

Summary

Driven content marketer with a history of elevating brand awareness creatively. Knowledgeable in trends, visual principles, and storytelling. Skilled writer, emotionally intelligent, with a passion to successfully communicate brands across the board

Overview

6
6
years of professional experience

Work History

Content Marketing Manager

Tarya Fintech
02.2023 - 02.2024
  • Crafted and edited marketing content across platforms: social media posts, blogs, blogs, ebooks, emails, video, and ad copy.
  • Coordinated outsourced projects with freelance creatives for streamlined workflows and top-notch deliverables.
  • Optimized content for search engines, securing top-ranking positions on Google via meticulous keyword research.
  • Rebranded company's BNPL product and led product messaging initiatives.
  • Drove substantial growth in company's LinkedIn following with targeted engagement and content strategies.

Creative Brand Writer

Firma Business Design
07.2023 - 01.2024
  • Partnered with brand strategists and designers to create brand strategies and identities
  • Developed a collection of compelling case studies showcasing successful brand implementations and outcomes
  • Collaborated with renowned brands including KPMG, Aerodrome, Sisram, Alma, and Lumenis to deliver impactful branding solutions.

Managing Editor

Cortex Media Group
04.2019 - 01.2022
  • Managed, wrote and edited multiple online lifestyle publications, overseeing content creation
  • Managed a team of freelance writers, providing briefs and feedback
  • Researched current trends and pitched article ideas
  • Optimized content for maximum clicks and ensured quality control through relevance and regular updates.

Content Writer

Cycurity
01.2018 - 09.2018
  • Crafted and refined a range of PR-focused blogs, news articles, and press releases for international clients
  • Oversaw social media accounts, producing engaging content and fostering community interaction.

English Tutor

Jerusalem Lite Talk
10.2017 - 07.2018
  • Delivered conversational English lessons to Israeli students via phone sessions
  • Facilitated engaging conversations and developed lesson plans tailored to individual needs
  • Supported students in preparation for the Bagrut exam.

Education

Bachelor of Arts - Film And Television

Sapir Academic College
01.2018

Skills

  • HubSpot
  • WordPress
  • Figma
  • Canva
  • Video editing
  • Copywriting
  • SEO best practices

Accomplishments

    FILM FESTIVALS/CONTESTS

  • Hercules Independent Film Festival -Official Selection - Triangles- 2018
  • APEIRON FILMS Screenplay Competition - Semi-finalist - Triangles- 2018
  • Unbordered International Film Festival - Honorable Mention for Screenplay LGBTQ - Roomies, 2020

Languages

English
Native language
Hebrew
Advanced
C1

Publications

The Tel Aviv Review of Books, https://www.tarb.co.il/how-social-media-triggered-my-bzd-bipolar-zionist-disorder/, How social media triggered my BZD (Bipolar Zionist Disorder)

Timeline

Creative Brand Writer

Firma Business Design
07.2023 - 01.2024

Content Marketing Manager

Tarya Fintech
02.2023 - 02.2024

Managing Editor

Cortex Media Group
04.2019 - 01.2022

Content Writer

Cycurity
01.2018 - 09.2018

English Tutor

Jerusalem Lite Talk
10.2017 - 07.2018

Bachelor of Arts - Film And Television

Sapir Academic College

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