Summary
Overview
Work History
Education
Skills
Websites
Languages
Awards
Timeline
Generic

Zoe Karbe

Tel Aviv

Summary

Creative Marketing Writer with a strong background in various modes of storytelling. Proven ability to craft engaging content and drive successful campaigns. Skilled in collaborating with cross-functional teams to enhance brand awareness and website conversions. Excellent interpersonal skills for connecting with diverse audiences and fostering productive relationships. Continuously stays current with industry trends to deliver fresh and impactful work.

Overview

6
6
years of professional experience

Work History

Content Marketing Manager

Tarya Fintech
02.2023 - 02.2024
  • Managed and wrote all marketing content and product messaging, blogs, ebooks, UX, emails and ad campaigns
  • Managed a team of global freelance creatives
  • Grew LinkedIn following by 30%
  • Boosted blogs to page one of Google
  • Named and branded company's BNPL product “InCharge” (previously “Installment Manager”)

Creative Brand Writer

Firma Business Design
07.2023 - 01.2024
  • Collaborated with brand strategists and designers to develop comprehensive brand strategies and identities
  • Created brand decks, names, slogans, and case studies
  • Worked with brands such as KPMG, Aerodrome, Sisram, Alma, and Lumenis.

English Tutor

Jerusalem Lite Talk
07.2023 - 01.2024
  • Taught conversational English to students of various proficiency levels
  • Instructed and prepared students for the English Bagrut exam
  • Developed and implemented engaging teaching materials and activities to enhance student learning.

Managing Editor

Cortex Media Group
04.2019 - 01.2022
  • Managed multiple online lifestyle publications, overseeing content creation and editing
  • Managed a team of freelance writers, providing guidance and support
  • Researched current trends and pitched article ideas
  • Optimized content for maximum clicks and ensured quality control through relevance and regular updates.

Content Writer

Cycurity
01.2018 - 09.2018
  • Crafted and refined a range of PR-focused blogs, news articles, and press releases for international clients
  • Oversaw social media accounts, producing engaging content and fostering community interaction.

Education

Bachelor of Screen Arts in Film and Television -

Sapir Academic College
01.2018

Skills

  • Microsoft Suite (Word, Excel, PowerPoint)
  • HubSpot
  • WordPress
  • Figma
  • Canva
  • Video editing
  • Copywriting
  • Strategic content planning
  • SEO best practices
  • Web Content Management

Languages

English - native
Hebrew - fluent

Awards

Unbordered International Film Festival | Honorable Mention for Screenplay LGBTQ

Timeline

Creative Brand Writer

Firma Business Design
07.2023 - 01.2024

English Tutor

Jerusalem Lite Talk
07.2023 - 01.2024

Content Marketing Manager

Tarya Fintech
02.2023 - 02.2024

Managing Editor

Cortex Media Group
04.2019 - 01.2022

Content Writer

Cycurity
01.2018 - 09.2018

Bachelor of Screen Arts in Film and Television -

Sapir Academic College

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