Yvonne Armstrong

Lead the end‑to‑end product strategy and execution for the Value Creation Engine (VCE), a market‑authoring platform used across five lead markets to launch 78,000+ mobile and kiosk campaigns, driving over 3 billion offer redemptions in 2025.

Noted Accomplishments:

• Define product vision and roadmap, aligning short-term priorities with long-term goals to guide development focus and stakeholder engagement.
• Improved campaign authoring efficiency by 30%, reducing time-to-market through UX enhancements and workflow optimization.
• Reduced campaign launch cycle time, leading cross-functional teams (engineering, marketing, operations) to streamline processes and eliminate bottlenecks.
• Lead a special cross‑functional initiative to define product requirements for the McDonald’s Mobile App offers experience, aligning marketing, engineering, and UX teams to shape a scalable, customer‑centric promotions ecosystem.
• Improved delivery predictability, facilitating quarterly PI planning to prioritize features and align teams with roadmap objectives.
• Enhanced user experience, conducting A/B tests on workflows and UI changes, resulting in measurable gains in campaign efficiency.
• Delivered offers and promotions insights in partnership with Analytics, enabling data-driven decision-making for Marketing and Product teams.

Led the end‑to‑end product strategy, development, and launch of the Pizza Hut mobile app, which grew to drive 60% of all restaurant transactions and generate $1.04B+ in annual sales. Owned the roadmap for personalization and loyalty features that increased customer retention and deepened engagement.

Noted Accomplishments:

• Identified and implemented innovative ways to engage customers on the mobile app and Hut Rewards loyalty program, such as personalized offers, mobile ordering, and gamification, to increase customer retention and revenue.
• Leveraged data analytics to understand user behavior and preferences, improving user experience and aligning features with business goals.
• Partnered with marketing teams to design and execute promotional campaigns for the app and loyalty program, driving engagement and incremental sales.
• Collaborated cross-functionally to ensure successful app launch and continuous optimization of mobile and loyalty experiences.
• Coordinated user and beta testing, gathering feedback to iterate and enhance app features for improved usability.

Led the strategic vision, product roadmap, and end‑to‑end execution of McDonald’s custom, in‑house Customer 360 Data Platform, creating a unified customer view across five lead markets (US, DE, UK, CA, AUS) to enable scaled, data‑driven personalization and marketing effectiveness.

Noted Accomplishments:

• Delivered a custom, internally engineered Customer 360 Platform, unifying and activating customer data across five global markets to support personalization, segmentation, and advanced analytics.
• Accelerated deployment cycles by 75% and increased release frequency by 30% by driving adoption of automated CI/CD pipelines and modern DevOps practices.
• Translated business requirements into data‑driven product solutions, enabling actionable insights that improved customer experience and contributed to measurable growth.
• Enhanced data quality monitoring and governance, increasing accuracy and reliability for mission‑critical marketing and personalization workflows.
• Ensured GDPR and CCPA compliance, embedding robust privacy, consent, and security controls across all data processes and platform capabilities.
• Led product strategy and execution, guiding engineering teams through the development and delivery of enterprise‑scale data products.
• Partnered with global stakeholders to prioritize features, align product decisions with business goals, and ensure the platform delivered meaningful value to marketers and end users.

Implemented structured change‑management processes to track product progress and resolve issues efficiently. Built strong stakeholder relationships to align on strategy and supported successful adoption through consistent communication and targeted training plans.

Noted Accomplishments:

• Decreased the number of issues being introduced into production by 44% through the coordination of UAT testing events.
• Maintained a comprehensive understanding of deployment activities across various projects, including status, release dates, issues/risks, member firm readiness and impact, and adoption status.
• Collaborate with cross-functional teams to ensure smooth and efficient deployment of platform updates and releases.
• Coordinate with the IT department to ensure seamless integration of platform updates and releases.

Managed development and delivery of an online business intelligence platform providing actionable insights to CPG and retail clients. Partnered with customers and product leadership to define and prioritize enhancements.

Noted Accomplishments:

• Led ETL and reporting for BI platform, improving data accessibility for retail and manufacturing clients.
• Migrated large retailer databases from Oracle 11g to Exadata, cutting ETL cycle time from 7 days to 2.
• Drove ETL optimization initiatives, saving 168+ processing hours and delivering data ahead of SLA.
• Implemented process improvements to streamline project management and reduce costs.
• Collaborated with analysts and engineers to design solutions aligned with client needs.