Yuval Canfi

Owned and lead key tools and processes on the SaaS team, supporting functions across the board:

• Lead a major cost optimization initiative to align all company SaaS products post-acquisition; included working with PMs, finance, engineers and executive management; preceded timeline.
• Supporting SaaS Sales and CS teams with pipeline creation & maintenance, dedicated tools: complex quote and margin calc., designing a Tableau account monitoring tool, Partners' incentive campaign for flagship product, etc.
• Leading and developing PLG channel for flagship product: market research, educating company stakeholders, creating meetups with target audience.
• Owning compliance and privacy process for SaaS products.
• Supporting Sales ops deal provisioning on-need

AlgoCart developed ML-based health & nutrition personalization for retailers. Named by Calcalist one of the most innovative Foodtech startups in 2021.

As Founder & CEO my role included:

• Product: owning the non-tech product aspects: market and user research, UI/UX, user journey and testing, etc.
• Business: ownership of the entire bizdev & sales lifecycle, selling to US, EU markets (B2B, B2E), pipeline generation and execution, marketing materials, customer meetings and closing deals.
• Relationships: fundraising, investor and advisor relations, hiring, etc.

• In charge of end-to-end operations of the trade marketing department
• Ongoing research and analysis of sales, planograms and marketing trends.

• Managed 'Fortune 500' brands: PepsiCo, P&G, Johnson & Johnson Estee Lauder etc
• Raised client NPS-score for insights, communication and overall performance
• Specialized in competitive big-data analysis, business strategy, market trends, audience insight
• Insights selected for C-Level briefing in major global corporations.

• Market analysis: companies & products, supporting conferences with BI and materials.

• Always reached sales goals, ranking top 5 in the company.

• Lead a team of 40 people
• Multiplied by 200% both budget and number of employees in just one year
• Developed new work methods; supervised ROI, effectiveness and 'dead-spots'
• Worked in collaboration with, and reported to, Israeli Ministry of Foreign Affairs.

• Built and lead a team of 8 employees
• Managed projects for premium customers: Globes, Phoenix Insurance, Walla, IBI, etc
• Increased customer acquisition through department performance.