Yotam Kaufman
Even Yehuda
Summary
Dynamic growth leader with over 15 years of experience and a proven track record in driving business success through innovative strategies and effective team management. Expertise in identifying market opportunities and implementing solutions that enhance operational efficiency and increase revenue. Skilled in fostering collaborative environments that empower teams to achieve exceptional results. Committed to leveraging data-driven insights to inform decision-making and drive organizational growth.
Overview
2026
2026
years of professional experience
Work History
Growth Lead
Groundcover.com
11.2023 - Current
- Develop and execute comprehensive growth strategies for increasing customer acquisition and retention across all channels.
- Track and analyze key growth metrics to ensure success.
- Optimize yield across channels through A/B testing, ROI analysis, and experimental campaign design.
- Set-up, manage, and monitor day-to- day performance of paid acquisition campaigns across multiple channels – SEM and social channels.
- Collaborate with product and sales teams to enhance the customer journey, from awareness through conversion.
Website Lead (product-marketing)
Atera.com
01.2021 - 01.2022
- Full responsibility of all website's aspects.
- Leading funnels creation and optimization from visit through the entire onboarding process.
- Managing the re-branding project. Including research, implementation and being the focal point of all the department's leads (Product, BI, SEO, Design, Marketing, CS).
- Planning and executing growth strategy through satellite projects. From market research through creative thinking, execution, and project management.
- CRO- Analyzing traffic from all channels and funnels. Supplying solutions to constantly optimize the revenue.
Online-marketing consultant and management
Self-employed (freelancer)
01.2018 - 01.2021
- Managing and consulting for companies, small businesses, private firms etc.
- Services include: analyzing to need and goals, setting budget, managing the budget, SEO, SEM, social media appearance, monitoring all the online activity, referring to other online experts, PPC, CPM, hands-on online marketing management. Cliental within various fields like SAAS, online-education, financial, insurance and more. All clients are focused on the international (non-Israeli) market.
CEO and co-Founder
Koglo Ltd. (Closed)
01.2018 - 01.2020
- Koglo developed a delivery device for fluid therapy in pets, to ease the process of fluid giving. The Technology is backed by a patent. The company is backed by the Israeli Innovation Authority and angel investors. https://www.koglolt.com/
Media and Affiliation Leader
Fiverr.com
01.2015 - 01.2018
- Establishing and managing the company's global affiliate program.
- Developing and executing key marketing partnerships.
- Exploring new marketing channels including PMDs, Youtube influencers, self-managed platforms and more.
- Planning and executing growth strategy for both Media and Affiliation channels.
- Testing and optimizing conversion funnels.
Online marketing specialist- media team manager
eToro.com
01.2012 - 01.2014
- Developed and executed hands-on marketing strategies.
- Established and managed the content-marketing channel.
- In charge of retention marketing and all re-targeting campaigns.
- Managed the company's first mobile-marketing-steps (goals, funnels and optimization).
- Tested and analyzing better marketing strategies and funnels.
Online-Marketing (Media Buyer)
WIX.com
2010 - 2012
- Media-buying on websites that were relevant to the specific target audience.
- Negotiated with website owners and agencies.
- Optimized marketing buys using A/B testing, to increase ROI.
- Trained and instructed new media buying employees.
Billing Support
WIX.com
2008 - 2009
- Resolved billing issues with costumers.
- Located and solved problematic issues in the billing system to solution.
- Worked with both in-house and third parties billing solutions software and providers.
Army-service
Intelligence force
2003 - 2006
- Training coordinator for the intelligence forces.
- Included a close work with civilian officials, maps analyzing, briefings and simulations producing.
Education
BA - Economics and management
Tel-Aviv Yafo Academic College
Tel-Aviv, Israel01.2010
Skills
- Data-driven decision making
- Cross functional leadership
- Customer acquisition
- Influencer marketing
- Growth hacking
- Demand generation
- Marketing automation
- Digital marketing
- Strategic planning
- Hands on execution
References
Available on request
Languages
Hebrew
English
Timeline
Growth Lead
Groundcover.com
11.2023 - Current
Website Lead (product-marketing)
Atera.com
01.2021 - 01.2022
Online-marketing consultant and management
Self-employed (freelancer)
01.2018 - 01.2021
CEO and co-Founder
Koglo Ltd. (Closed)
01.2018 - 01.2020
Media and Affiliation Leader
Fiverr.com
01.2015 - 01.2018
Online marketing specialist- media team manager
eToro.com
01.2012 - 01.2014
Online-Marketing (Media Buyer)
WIX.com
2010 - 2012
Billing Support
WIX.com
2008 - 2009
Army-service
Intelligence force
2003 - 2006
BA - Economics and management
Tel-Aviv Yafo Academic College