Yogita Kaushik
Aurora,IL
Summary
Dynamic Client Solutions Manager with over 12 years of experience in delivering exceptional customer service and cultivating lasting client relationships. Proactive and goal-oriented professional recognized for outstanding time management and problem-solving abilities. Known for reliability and adaptability, with a swift capacity to learn and apply new skills effectively. Committed to leveraging strengths to drive team success and significantly contribute to organizational growth.
Overview
13
13
years of professional experience
Work History
Client Solutions Manager
TikTok
03.2022 - Current
- Lead CSM on Inspire Brands, working closely with junior CSMs to help manage external product consultancy & general best practices that ultimately help grow the business.
- Helped Planners to get promoted to the CSM role and excel.
- Consult and own all aspects of the client’s media campaigns including targeting, implementation, creative and content quality, optimization, performance, and proving ROI through campaign insights.
- Drive new product adoption and partner technology integration to enable client success and efficiency.
- Develop and maintain strategic relationships with key clients and agency partners, including media, creative, and marketing partners.
- Delivering Insights using data-driven media tactics, including targeting, audiences, and measurement test plans.
- Leading cross-functional work to collaborate with internal teams and media planners to optimize influencer campaigns with data-driven approaches.
- Leading performance knowledge in our Dining vertical while training junior CSMs.
- Pitched 10 strategic upsells with 4 sold through driving higher win rate across dining revenue and delivered $1.44M in incremental in 1H'25
Sr. Digital Manager
Mindshare (GroupM- WPP)
06.2020 - 04.2021
- ( Worked for UL client as Regional Digital Manager)
- Provide digital consultancy through education and training for local market media agencies and clients.
- Managing Regional trading & operations team for Unilever business.
- Managed a diverse multi-talented team of 3 that governs social, & programmatic marketing activity across the region.
- Drive Pilot tests, new tech innovation agenda to improve ways of working and enhance efficiencies across the region.
- Analyzed campaign performance data to optimize digital initiatives and drive ROI improvements.
Sr. Manager Performance
Mindshare (GroupM- WPP)
10.2019 - 06.2020
- ( Worked for Dyson client as Strategy lead to strategize sales days like 11.11, Black Friday)
- Manage client communication and relationship for APAC region.
- Helping clients for forecasting revenue on basis of past performance with teams across channels.
- Analyse campaign performance and make statistically stable/relevant optimizations & recommendations.
Programmatic Trader
Mindshare (GroupM- WPP)
09.2017 - 09.2019
- Platform: DV360 & Trade desk & Google Analytics & IAS & Moat
- Execute programmatic campaigns from the initial briefing stage through campaign set-up, optimizations, and Post campaign analysis.
- Worked on Banking and e-commerce client where got exposure to different user journeys of users and types of audiences.
- Expertise in managing performance-driven clients to drive e-commerce sales.
- Helped client create a decision tree for DCO campaigns using google studio for Credit cards campaign and Weather AQI.
- Demonstration of strong fundamentals of Brand Safety, Viewability, and Ad-fraud.
Asst. Manager - Programmatic Account Manager
Chocolate (Vdopia – Video Ad platform)
11.2015 - 08.2017
- Worked on behalf of Chocolate which is Programmatic marketplace with DSPs, DMPs & SSPs.
- Single headedly grown programmatic business in SEA region to 5 times within a year.
- Troubleshooting technical issues facing while onboarding new accounts for US, SEA & AU markets and sorting tagging issues or escalating internally to tech team.
- Planning on inventory requirements with supply team as per DSPs requirements.
- Ensure effective delivery of deals that are delivered through DSP and Trading Desks.
Asst. Manager – Ad Operations
Chocolate (Vdopia – Video Ad platform)
07.2013 - 10.2015
- Understanding client objectives to strategize the campaign implementation, including optimization methods, growth areas and up-sell and cross-sell opportunities.
- Delegation of tasks and responsibilities among team members.
- Delivering informational insights with sharing knowledge about potential formats i.e. interactive ad formats / Surveys.
- Effectively delivered deals with Agency trading desks as per client’s audience requirements.
- Profound in using campaign planning, execution and tracking tools like DFA, Omniture.
Search Analyst
SMG – Convonix (Previously DIGITAS)
07.2012 - 07.2013
- Company Overview: Worked on behalf of DIGITAS (globally, a Publicis Group holding) for international clients like Sam-sung, NAPA Auto Parts, Kellogg’s, Delmont.
- Strategically build, manage, and optimize search engine marketing campaigns.
- Closely monitor search, display campaign performance.
- Utilized DART, Kenshoo to traffic digital campaigns.
- Manage client relationships and educate clients on the search marketplace. Also, provide support for other areas of marketing as needed.
- Worked on behalf of DIGITAS (globally, a Publicis Group holding) for international clients like Sam-sung, NAPA Auto Parts, Kellogg’s, Delmont.
Education
Executive Program - Strategic Digital Marketing
University of Cambridge
Online09.2019
Bachelor of Technology - Computer Science (CS)
Les Filles MVNIET
Skills
- Growth strategies
- Solution optimization
- Client relationship development
- Staff training
Timeline
Client Solutions Manager
TikTok
03.2022 - Current
Sr. Digital Manager
Mindshare (GroupM- WPP)
06.2020 - 04.2021
Sr. Manager Performance
Mindshare (GroupM- WPP)
10.2019 - 06.2020
Programmatic Trader
Mindshare (GroupM- WPP)
09.2017 - 09.2019
Asst. Manager - Programmatic Account Manager
Chocolate (Vdopia – Video Ad platform)
11.2015 - 08.2017
Asst. Manager – Ad Operations
Chocolate (Vdopia – Video Ad platform)
07.2013 - 10.2015
Search Analyst
SMG – Convonix (Previously DIGITAS)
07.2012 - 07.2013
Bachelor of Technology - Computer Science (CS)
Les Filles MVNIET
Executive Program - Strategic Digital Marketing
University of Cambridge
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