Years of Professional Experience
Hi, I’m
Yigal Chertok
Online Marketing Specialist
Overview
9
3
Languages
Work History
Go Marketing LtdTel Aviv, Israel
Marketing Team Leader
01.2022 - Current
Job overview
- Worked effectively in fast-paced environments.
- Managed time efficiently in order to complete all tasks within deadlines.
- Excellent communication skills, both verbal and written.
- Proved successful working within tight deadlines and a fast-paced environment.
- Strengthened communication skills through regular interactions with others.
- Organized and detail-oriented with a strong work ethic.
- Identified issues, analyzed information and provided solutions to problems.
- Participated in team projects, demonstrating an ability to work collaboratively and effectively.
- Cultivated interpersonal skills by building positive relationships with others.
Go Marketing LtdTel Aviv, Israel
Senior Media Buyer / Affiliate Manager
01.2017 - Current
Job overview
- Increased client satisfaction by negotiating favorable advertising rates and placements.
- Streamlined media buying processes for improved efficiency and cost savings.
- Developed strong relationships with media partners to secure prime ad placements at competitive rates.
- Enhanced campaign performance by analyzing data and optimizing media buys accordingly.
- Managed multi-million dollar budgets, ensuring effective allocation of resources across various channels.
- Led a team of media buyers to consistently meet or exceed client goals and expectations.
- Implemented innovative media buying techniques to maximize exposure while minimizing costs.
- Consistently delivered successful campaigns, resulting in increased brand awareness and market share for clients.
- Mentored junior team members, fostering professional growth and development within the department.
- Utilized advanced analytics tools to measure campaign effectiveness and inform future strategy decisions.
- Negotiated added-value opportunities such as sponsorships and promotions on behalf of clients, increasing overall campaign value without additional spend.
- Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
- Utilized effective marketing techniques to increase brand recognition.
- Recruited high-quality affiliates to grow the network, expanding company reach and increasing sales opportunities.
- Developed targeted promotional materials for affiliates, enhancing brand messaging and increasing conversion rates.
Internovus Ltd. (Invesus Financial Services Group)
Affiliate Manager
01.2016 - 01.2017
Job overview
- Hunting for new potential media sources and business opportunities, developing strategic partnerships with media vendors, keeping up to date with the latest industry trends, researching and analyzing new media channels in order to grow and expand the company's internal Affiliate portfolio
- Negotiating terms, conditions and all of the financial aspects of the campaigns, closing transactions and signing contracts as well as effectively running a variety of large budget campaigns through a wide range of Web and Mobile formats such as Display, Popunder, Native Advertising, Email Marketing, Lead Generation, Co-Registration & Pre-Call
- Proficiency and experience working with CPM/CPC/CPL models, Generating leads and conversions for the Forex industry as well as advanced understanding of the online advertising industry performance metrics such as CTR, CR, CPA, ROI, other KPIs
- Development, Implementation, Tracking (S2S, Image Pixel & Postback), Ongoing Management and Optimization of variable advertising campaigns across multiple external platforms and various channels such as: Ad Networks, DSPs, Premium & Direct Publishers, Affiliate Networks, Exchanges, Agencies, Programmatic RTBs, etc
- Utilizing a variety of external and internal tools in order to integrate and build effective measurement capabilities and daily reports for media vendors as well as for the optimization process enhancement
- Creating and managing different content assets of all the marketing segments by working closely with the graphic design team in order to create high standard ads
- Planning, building and working according to monthly quota and daily runrate by target markets and their relevant budgets as well as producing monthly billing reports to match the financial division's balance.
Amonetize Ltd
Media Buyer
01.2015 - 01.2016
Job overview
- Identification of new business opportunities and advertising sources in order to build and expand the affiliate base and bring new partners into the company
- Making the first contact, understanding the details and the potential of the deal, negotiating the commercial terms, signing contracts, establishing business relationships and building long term partnerships
- Planning, building and executing online advertising campaigns around the world
- Ongoing managing & optimizing existing campaigns while improving & maximizing the ROI
- Managing and implementing advertising budgets within the marketing function of the company as well as understanding and managing multiple platforms in order to ensure campaigns effectiveness and maximize the revenues
- Proficient understanding of the worldwide online advertising industry as well as performance working methods such as CPM/CPL/CPA while working with strategic partners, direct publishers and advertising networks
- Negotiation and closing transactions
- Ongoing management of customers' portfolio
Sechel - Financial Services
Sales & Marketing Representative
01.2012 - 01.2015
Job overview
- Face-to-face meetings with potential customers
- Building credit profile - defining & analyzing customers’ needs
- Providing finance and credit solutions.
First Israel Mortgage
Financial Services Marketer
01.2010 - 01.2012
Job overview
- Making the first contact, marketing and scheduling meetings
- Managing financial consulting meetings - defining and analyzing customers’ needs
- Leading the sale process until the final closing as well as ongoing portfolios management
Education
Ruppin Academic Center
Bachelor of Arts (B.A.) from Business management
12.2010
University Overview
Communication and Results Ltd.
T.U.T. (Alon Gal) from Communication & Business Relations Development
12.2007
University Overview
Technology and Practical Engineering College - Amal Group
Bachelor of Technology (B.Tech) from Practical Electronic Systems Engineering
12.2000
University Overview
Amal - Multidisciplinary High School of Arts and Sciences
Full Matriculation from Electronic systems
12.1998
University Overview
Skills
- Vast experience in complicated Excel's functions and high level of data analysis as well as a Full knowledge in MS office & Windows
- Excellent interpersonal communication skills as well as Proficiency in negotiation & closing business transactions
- Budget management and Finances fields’ rich background as well as Sales and marketing orientation
- Attention to details, highly developed ability to multitask and work under pressure in a deadline driven, fast paced dynamic environment as well as outstanding project management skills demonstrated by the ability to deliver on time and on budget
- Expertise in analyzing large volumes of data and making key business decisions as well as highly developed problems solving skills and creative thinking abilities
- Quick learning ability, adaptability & capability to work independently as well as part of a team
- Brand Awareness
- Manage Budgets
- Media Platform Assessments
- Target Audience Analysis
- Media Negotiations
- Direct Client Contact
- Content Creation
- Profit Margins
- Ad Campaigns
- New Market Research
- Department Development
- Effective Communication
- Campaign Management
- Problem-Solving Techniques
- Promotional Campaigns
- Pricing Strategies
- Project Deadlines Management
- Special Projects
- Personnel Management
- New Business Opportunities
- Developing Brand Messaging
- Prepare Detailed Reports
- Audience Engagement Techniques
- Content Management
- Evaluation of Marketing Campaigns
- Brand Development
- Marketing Analytics
- Critical Thinking
- Media Space Purchases
- Financial Records
- Affiliate Management
- Ad Networks
- Industry Networking
- Online Affiliate Programs
- Business Relationship Management
- Sales and Marketing Analysis
- Lead Generation Management
- Campaign Optimization
- Advertising Techniques
- Launch New Products
Personal Information
Personal Information
- Date of Birth: 05/1980
- Marital Status: Married +2
Languages
English, Russian, Hebrew
Military Service
Military Service
01/2000, 12/2003, Israeli Air Force, Electronics Radio TechnicianSummary
An Online Marketing & Advertising Professional with nine years of experience as a Team leader, Media Buyer and Affiliate Manager.
Specializing in Advertising formats such as Display & Mobile , Native & Sponsored Articles, Push notifications, SMS & Email Marketing and more...
An Expert in lead generation for the financial sector using a variety of sources such as Direct publishers, Networks & Agencies, Affiliates, DSP / RTB Programmatic Platforms, etc...
Planning, Executing and Optimizing Brand Awareness Campaigns as well as Performance based Promotions in CPM/CPC/CPA/CPL/Flat/RevShare.
Timeline
Marketing Team Leader
Go Marketing Ltd
01.2022 - Current
Senior Media Buyer / Affiliate Manager
Go Marketing Ltd
01.2017 - Current
Affiliate Manager
Internovus Ltd. (Invesus Financial Services Group)
01.2016 - 01.2017
Media Buyer
Amonetize Ltd
01.2015 - 01.2016
Sales & Marketing Representative
Sechel - Financial Services
01.2012 - 01.2015
Financial Services Marketer
First Israel Mortgage
01.2010 - 01.2012
Ruppin Academic Center
Bachelor of Arts (B.A.) from Business management
Communication and Results Ltd.
T.U.T. (Alon Gal) from Communication & Business Relations Development
Technology and Practical Engineering College - Amal Group
Bachelor of Technology (B.Tech) from Practical Electronic Systems Engineering
Amal - Multidisciplinary High School of Arts and Sciences
Full Matriculation from Electronic systems
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