Summary
Overview
Work History
Education
Skills
Websites
Languages
References
Timeline
Generic

Yechezkel Gorelik

Modiin

Summary

I am a marketing expert and partnership manager with a proven track record of success in implementing marketing strategies to raise conversion rates. I have led teams to develop and finish business initiatives, as well as assisted in the design and optimization of numerous websites. I am highly proficient in Microsoft Office, particularly Excel, and familiar with PHP, SQL, and Tableau. I am passionate about marketing and SEO optimization within WordPress website design, with extensive experience developing PPC campaigns and implementing social media marketing strategies.

Overview

10
10
years of professional experience

Work History

Paid Acquisition Manager | Growth Manager

SunHouse Marketing
08.2023 - Current
  • Strategic PPC Campaign Management: Orchestrated and optimized multi-platform advertising campaigns on Google Ads, Facebook, and LinkedIn, employing strategic approaches to maximize ROI and achieve client-specific goals.
  • Cross-Industry Expertise: Executed successful digital advertising initiatives across diverse industries, including technology, non-profit, and services, demonstrating adaptability and proficiency in tailoring strategies to meet the unique needs of each sector.
  • Performance Analysis and Optimization: Implemented data-driven decision-making processes by conducting in-depth analysis of campaign performance metrics, employing A/B testing methodologies, and continuously optimizing ad creatives and targeting parameters to enhance overall campaign effectiveness.
  • Client Acquisition Leadership: Led initiatives to acquire new clients. Conducted in-depth analysis of potential clients, ensuring a profound understanding of their goals and challenges in online lead generation. Personally crafted detailed and customized proposals, addressing prospect needs.
  • Strategic Partnerships: Led the way in building and nurturing meaningful strategic partnerships, fostering genuine relationships to drive shared success.

Senior Marketing Manager | Partnership Manager

EyeCarePro Inc.
06.2019 - 08.2023
  • Managed a portfolio of over 85 accounts, encompassing both individual and corporate clientele, dedicated to the development and optimization of optometry websites across the United States and Canada.
  • Led a team of marketing professionals in the meticulous formulation of tailored marketing strategies for each client, ensuring a comprehensive and effective approach.
  • Implemented SEO best practices to enhance organic search visibility, closely monitoring performance metrics such as website traffic and conversion rates resulting from digital campaigns.
  • Coordinated and executed PPC campaigns through Google AdWords, specializing in the creation of impactful campaigns that maximized return on investment (ROI).
  • Generated comprehensive analytical reports on website traffic insights using Microsoft Excel and other analytical tools.
  • Excelled in cultivating and managing client relationships, consistently seeking opportunities to enhance their overall experience.
  • Engaged in strategic networking efforts by attending conferences, fostering connections with prospective clients, and exploring potential partnerships for business growth.

Marketing Project Manager

FBX Group Ltd
11.2017 - 06.2019
  • Communicated with clients on a daily basis, helping them solve various issues, and provided professional advice
  • Tracked, reported, and analyzed website analytics and PPC initiatives and campaigns
  • Optimized copy and landing pages for search engine marketing
  • Performed ongoing keyword discovery, expansion and optimization
  • Researched and implemented search engine optimization recommendations
  • Maintained open communication with all affiliates on day-to-day issues
  • Delivered affiliate marketing reports to senior management
  • Created an in-house affiliate website that increased revenue exponentially for the company.

SEO & Content Marketing Manager

G Tech Media Development Ltd
04.2016 - 11.2017
  • Managed content marketing strategy and plans, including cross-coordination with other teams
  • Responsible for analyzing our company websites using Google Analytics, Hotjar, Microsoft Excel and other tools
  • Worked with third-party SEO tools to ensure our top keyword rankings are always improving
  • Managed content for PPC campaigns across all social and re-targeting networks
  • Managed a team of content writers and translators.

Content Marketing Editor

IGMD Ltd
06.2014 - 03.2016
  • Generated content for marketing tools such as email campaigns, landing pages, banner ads, press releases, etc..
  • Wrote daily articles and reviews for both the company's blog and various affiliates using SEO techniques
  • Promoted and analyzed all sorts of content through various social media channels such as Facebook, Twitter and YouTube
  • Lead a group of translators and freelance writers.

Education

R.I.E.T.S. (Rabbi Isaac Elchanan Theological Seminary) -

06.2014

B.B.A. Management, Marketing, Finance -

06.2012

Skills

  • Business Development
  • Project Management
  • Client Evaluation
  • SEO
  • Google Ads
  • Facebook Ads
  • Campaign Development
  • Google Analytics
  • SQL
  • Microsoft Excel
  • Tableau

Languages

English
First Language
Hebrew
Proficient (C2)
C2
German
Elementary (A2)
A2

References

References available upon request.

Timeline

Paid Acquisition Manager | Growth Manager

SunHouse Marketing
08.2023 - Current

Senior Marketing Manager | Partnership Manager

EyeCarePro Inc.
06.2019 - 08.2023

Marketing Project Manager

FBX Group Ltd
11.2017 - 06.2019

SEO & Content Marketing Manager

G Tech Media Development Ltd
04.2016 - 11.2017

Content Marketing Editor

IGMD Ltd
06.2014 - 03.2016

R.I.E.T.S. (Rabbi Isaac Elchanan Theological Seminary) -

B.B.A. Management, Marketing, Finance -

Similar Profiles

CREATE PROFILE
Yechezkel Gorelik