Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Languages
Timeline
Generic

YASMIN BEN TOVIM

Ramat Gan

Summary

Experienced Campaign Manager with expertise in reporting, documentation and compliance. Adaptable team player adept at working in high-volume, demanding environments.

Hands-on Media Buyer with dynamic relationship building and organizational skills. Highly trained professional with passion for planning and supervising diverse media campaigns.

Overview

9
9
years of professional experience

Work History

MEDIA BUYER AND HEAD OF AUTOMATION

Bulls-Media
09.2020 - 01.2024
  • Spearheaded the development and execution of digital marketing campaigns on Google and Facebook, directing targeted traffic to a leading casino comparison site.
  • Achieved consistent monthly CPA (Cost Per Acquisition) profits surpassing $100,000 from casino players, making a substantial impact on the company's revenue growth. -Innovated and pioneered automation processes for email and SMS marketing, enhancing efficiency and significantly improving lead conversion rates.
  • Established campaigns from inception, playing a crucial role in crafting and implementing the comprehensive advertising strategy for the organization.
  • Tailored campaigns to key markets, adapting strategies to regional nuances and preferences for a dynamic and responsive approach.
  • Consistently generated substantial profits, showcasing a proven track record of delivering outstanding financial results.
  • Positioned the company as an industry leader through the introduction of cutting-edge strategies and tactics in email and SMS marketing automation.

HEAD OF PPC DEPARTMENT

Genesis Media
11.2017 - 05.2020
  • Responsible for large-scale campaigns of user acquisition on multiple platforms:
  • Facebook Ads, Google Ads, Instagram, LinkedIn, Outbrain.
  • My experience includes: planning, executing and managing successful campaigns for more then 115 clients from a variety of fields, mainly CPL campaigns & E-Commerce, targeting international and national audiences. implementing new techniques to maximize results and campaign goals achievements. Managing department of 4 employees. Perform professional training on new and upbeat trends of the marketing world.

PPC CAMPAIGN MANAGER

Freelance
02.2017 - 11.2017
  • Responsible for creating and managing campaigns and optimizations for PPC ads on different platforms.
  • Planned and prepared advertising and promotional material to increase sales of products or services and work with customers, company officials and advertising agencies.
  • Managed multi-channel campaigns for increased brand visibility and customer engagement.
  • Optimized campaign budgets with careful monitoring of ROI and KPIs to maximize results.
  • Tracked facilities and equipment safety and cleanliness and took corrective action to resolve emerging issues.
  • Implemented A/B testing methodologies to optimize creative elements and drive higher engagement rates within campaigns.

MEDIA MANAGER

Green Media
05.2015 - 02.2017
  • Managing digital media budgets for medium to very large companies in the Israeli market, optimizing budgets for Companies like: Materna, Lexus, Cal ect.
  • Advertising on big websites such as 'walla', 'Ynet'.

Education

BA IN INFORMATION SYSTEMS -

BEN GURION UNIVERSITY
01.2013

Skills

  • Google Ads
  • Google analytics
  • Tag Manager
  • Excel
  • Optimizing campaigns
  • Facebook Ads
  • GDN
  • YouTube
  • E-commerce
  • WordPress
  • Brand Awareness
  • Strong math skills
  • ROI Measurement
  • Database Management

Accomplishments

Owner of a big Facebook group (over 50,000 followers) in Trance music

Additional Information

Knowledgeable in drop shipping on Ebay, Served 2 years in the IDF as operator of electronic warfare systems in the air force.

Languages

Hebrew
Native language
English
Advanced
C1

Timeline

MEDIA BUYER AND HEAD OF AUTOMATION

Bulls-Media
09.2020 - 01.2024

HEAD OF PPC DEPARTMENT

Genesis Media
11.2017 - 05.2020

PPC CAMPAIGN MANAGER

Freelance
02.2017 - 11.2017

MEDIA MANAGER

Green Media
05.2015 - 02.2017

BA IN INFORMATION SYSTEMS -

BEN GURION UNIVERSITY

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