Yarden Roth

• TLC Group - 2023
  Project management for implementing work routines and e-commerce management within the holding group after acquiring several e-commerce brands, including the cosmetics website "Guilty," the flower delivery company "Vaza," and the baby products e-commerce site "ItMoms." The work included creating work plans and prioritizing tasks across all disciplines – product catalog management, website development and maintenance, marketing and sales frameworks. This also involved recruiting and managing suppliers and providing hands-on support as needed. The work ceased due to the events of October 7th.
• "bttr App" by TLC Group and BuyMe (2022–2023)
  Oversaw product management and marketing materials for an innovative digital-financial solution developed by BuyMe in collaboration with CAL. Designed for large organizations, the product enables smart management of employee welfare budgets. Key responsibilities included coordinating product development with the development company and CAL project managers, while addressing comprehensive business needs. Additionally, planned the annual marketing strategy aligned with sales objectives and managed the creation of all marketing materials, including the website, digital assets, video content, and sales collateral.
• "Maof" Program for Small and Medium Businesses (2019–2024)
  Provided guidance to small and medium businesses as part of the "Maof" program by the Ministry of Economy. Over the years, supported more than 80 businesses in their establishment and implementation of organizational processes, including developing marketing plans, integrating digital tools, maintaining online stores, and training teams for ongoing management.
• Allgoods – Development and Management of Marketing and E-commerce Systems (2018–2024)
  Guided entrepreneurs and Israeli businesses in managing online sales channels on major marketplaces in Europe, the U.S., and Australia, such as Amazon, Etsy, Walmart, and more, alongside brand-owned e-commerce websites on platforms like Shopify, WordPress, and others. Managed sales operations and developed annual marketing strategies across various media and advertising channels.

• Managed and led the development processes of the company's products, infrastructure, and systems for client and redemption management.
• Conducted business insights analysis, including revenue and expense assessments, to derive actionable conclusions and establish marketing needs.
• Spearheaded business development and expanded revenue streams in areas such as small business payment processing, event suppliers, and the development of a payment and cash flow management app.
• Led product and infrastructure development processes, sales operations, customer management, and collaboration with the digital department of the credit card company Isracard.
• Developed work plans covering budgetary, marketing, and operational aspects to solidify income channels.
• Presented work plans to investors locally and internationally while operating in a dynamic and ever-changing environment.

• Managed the digital department, including 2 project managers, a PPC manager, and a social media manager.
• Oversaw the establishment and execution of digital projects for the agency's clients.
• Planned and allocated the advertising budget across digital media tools, integrating them into multi-channel media campaigns.
• Designed the department's structure, developed organizational processes, and provided professional digital solutions for clients, including training the strategy, creative, and client management teams to incorporate digital elements into conventional marketing plans.
• Conducted planning and strategic marketing for the advertising and marketing campaigns of clients' digital products.

Clients: "Migdal" Insurance, Mimun Yashir (online loan product), "Technion" Israel, car brands of the "Lubinsky Group", and more.

• Partnered in developing marketing and digital strategies for a wide range of leading clients, including: Strauss Group, Fattal Hotels, L'Oréal Paris, Tiv Ta'am, and more.
• Developed and implemented annual work plans, managing complex interfaces within and outside the organization, including clients, software providers, producers, content teams, creative, media, analysts, and more.
• Participated in the creation of customer loyalty programs for major clients, identifying member needs, researching existing programs in similar categories, developing actionable work plans, budgeting activities, and building a foundation for analysis and measurement tools for the program.
• Developed content strategies, managed and created campaigns, tracked and analyzed data, handled media buying, and managed digital campaigns.
• Managed PPC sales operations and analyzed sales reports, with budgets reaching millions of shekels.
• Led a team of approximately 2 account managers.

Internal Project Manager:

• Led a 5-month project to build a work methodology for all company services, including defining and managing the project with a consulting firm, based on models used by large global digital companies.
• Provided professional training and implemented processes for client management teams, ensuring smooth operations and synergy between departments.
• Achieved the target—expanded the range of digital services for the company's clients and improved profitability during a period of growth.

• Managed client activities for leading companies, including: Leumi Card, Mifal HaPais, Coop Group, Café Café chain, Gazit Globe malls, and the Teachers' Union.
• Managed brand pages on Facebook, developed content strategies, handled ongoing communication with users, and analyzed page performance.
• Created consumer insights, analyzed competitor activities in the digital space, and participated in planning and creative processes—creating briefs in collaboration with clients for optimal digital campaigns.