Summary
Overview
Work History
Education
Skills
Timeline
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Yangyi Zhong

Evanston

Summary

Dynamic media professional with a proven track record at Chengdu Media Group, excelling in video production and social media management. Achieved over 1 million interactions and created trending content, showcasing strong analytical skills and brand strategy expertise. Passionate about driving engagement and delivering impactful narratives across digital platforms.

Overview

2
2
years of professional experience

Work History

Journalist&Editor Intern

Chengdu Media Group
Chengdu
04.2024 - 06.2025
  • Executed interviews and crafted scripts for varied video formats, including celebrity features and documentary narratives.
  • Generated social news content led to three trending topics on Weibo, peaking at #4. Produced a performing video with over 1 million likes and 100,000+ comments.
  • Drove upwards of 1 million interactions through the creation and publication of a substantial volume of social media content, attaining total exposure of over 100 million impressions.

New Media Account Operator

Mingde Education
Chengdu
01.2023 - 05.2025
  • Responsible for the account operation of Internet new media platforms (WeChat, Weibo, Post Bar, etc.), including daily content editing, publishing, maintenance, management, and interaction.
  • Responsible for interviewing excellent college students, writing tweets, making interview videos, and publishing them on the account of the new media platform.
  • Responsible for tracking the promotion effect of new media, analyzing data, and writing a report.

Social Media Marketing Intern

NetEase Youdao
Beijing
06.2023 - 08.2023
  • Operated and grew the RED (Xiaohongshu) account to over 10,000 followers in under three months for NetEase Youdao.
  • Enhanced user interaction through strategic design of key visual elements including branding avatars and layouts.
  • Created innovative marketing content focused on celebrity-led online courses to engage users.
  • Utilized Excel and Tableau for in-depth analysis of conversion rate, CTR, and CPA.
  • Facilitated live-streaming sales drives, generating over 800,000 RMB in one session with more than 10,000 concurrent viewers.

Education

Bachelor of Arts - Strategic Communication

The Ohio State University
Columbus, OH
12-2023

Master of Science - Custom Leadership Program

Northwestern University
Evanston, IL

Skills

  • Video production
  • Social media management
  • Data analysis
  • SEO optimization
  • Brand strategy
  • Market research

Timeline

Journalist&Editor Intern

Chengdu Media Group
04.2024 - 06.2025

Social Media Marketing Intern

NetEase Youdao
06.2023 - 08.2023

New Media Account Operator

Mingde Education
01.2023 - 05.2025

Bachelor of Arts - Strategic Communication

The Ohio State University

Master of Science - Custom Leadership Program

Northwestern University

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Yangyi Zhong