Yael Fennig
Creative Content And Copywiriting & Social Media
Aviv,israel
Summary
Detail-oriented Content Creator with extensive knowledge in copywriting, creative and marketing - i performed and managed to use digital marketing every day - to the maximum. Highly Committed to unique and aesthetically pleasing content with a talent for adapting to changing markets and costumers (so as trends to follow). Successful at posting frequently, with and using content management systems. Demonstrated record of accomplishment in proposing, outlining and writing engaging, fresh content. Logical and methodical with creative eye for details and diligence in producing exceptional work. Well-versed in building interest in readers, marketing books and critically approaching problems. Detail-oriented Content Creator with extensive knowledge of TikTok, IG, FB Meta business suite vimeo and more.
Committed to unique and aesthetically pleasing content, with a talent for adapting to changing markets. Successful at posting frequently and using content management systems.
Overview
17
17
years of professional experience
8
8
years of post-secondary education
3
3
Languages
Work History
Content Creator
New Cinema Group LTD
Tel Aviv Yafo
04.2022 - Current
- Role skills and day-to-day tasks that I was in charge of, with full independence due to behavor and acvhiments
- Mangage to create and bring up the essence of every and each brand (multi brand company – Crocs, Blundstone, "shoresh" sandals or Xero – barefoot footwear, Freedom Moses,Fjallraven\Kanken (as they preferred to brand it, here in Israel )
- Mangage to create content espically for different kinds of platforms and diffrrent kind of audience\ crowds; -WeShoes.co.il- The online website, I had to write about the different brands (60+), while also creating content and descriptions for different models of footwear (shoes) – which is more technical type of writing
- Recognize the type of potential "client", and adjusting the conversation according to the certain type of person.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Consulted with other publicity comp' workers and chief editors to shape stories in order to achieve better\ best results - rapidity.
- Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
- Chose cover photography or artwork, selected fonts and arranged designs to attract target readership.
- Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
- Produced original, creative content for promotional advertisements and marketing materials.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Managed competing deadlines with efficiency.
- Wrote fiction or nonfiction prose such as short stories, novels or biographies as well as advertising material for use in promoting sale of goods and services.
- Created content with SEO keywords drawn from Google Analytics.
- Utilized digital publishing platforms to prepare well-structured drafts.
- Strengthened content through proofreading and editing.
- Conducted online research to obtain relevant information and materials.
- Coordinated with marketing and design teams to illustrate articles.
- Wrote quality content for clients, enabling site visitors to quickly obtain information.
- Crafted dynamic content marketing pieces for broad client base to drive consumer awareness of brands.
- Organized collected information to produce well-written articles.
- Analyzed conversion and bounce rates to measure success of content.
- Implemented strategies and tactics to grow followers on social media channels.
- Generated stories to reflect current trends and news to pull audience into website.
- Developed original content using social listening and independent sources.
- Identified target audiences to analyze characteristics, behavior and media habits.
Customer support associate
01.2018 - Current
- Wolt" company, the job requirements and abilities;
- Multi-Tasking (different sorts of tasks , with the ability to prioritize and manage time to answer each client\ employee etc')
- Handling complicated\stressful situations
- Suggesting and solving these situations by finding the best solution (keeping in mind the solutions must be accepted and fair for every side that is involved)
- Long shifts (7+ hours, without breaks) – without any distractions
- High expectations – led and motivated to great work related achievements
- Creative thinking
- Quick responsiveness to different complicated situations\ escalation
- Predicting future issues
- Working independently with the ability to corporate as a team member; Working together as a group.
Assistant and Office Manager
Fennig Psychiatric Advisory Services
04.2022 - 09.2022
- Compilation of forensic psychiatric reports
- Processing and editing medical and psycho-social data
Mental Health Assistant
Schnider Hospital
Peteah Tiqwa
10.2020 - 07.2021
- Creative in Action" Executive Program
- Developing marketing strategies for "Quick" company (E- commerce market)
- The first E-commerce service providing supermarket supplies online
- Identified behaviors that necessitated intervention and obtained assistance from qualified personnel to complete intervention.
- Participated in continuous quality improvement and performance improvement activities to enhance effectiveness and increase knowledge.
- Engaged with colleagues in treatment team meetings to promote positive patient treatment outcomes.
- Increased customer satisfaction by resolving issues.
Research Assistant
Schneider Children's Medical Center
01.2020 - 01.2021
- In Israel
- Coordinating research between multiple agencies
- Writing and editing research papers
Sales Manager
NEW
01.2019 - 01.2020
- Retail store
- Managing inventory
- Leading sales team by providing guidance, training and mentorship
- Interaction with suppliers and customers
MILITARY
01.2016 - 01.2017
IDF Spokerpesron Unit - Head of Main C4I Branches
IDF Spokesperson
Tel Aviv Yafo+ Ramat Gan
01.2014 - 01.2016
- S Unit
- Producing news items
- Maintaining organizational social media presence (Facebook, Twitter, Instagram)
- Securing and coordinating press coverage with major international and domestic media outlets: Channel 2 News, Haaretz, Maariv, BBC, La Mond, New York Times
- Organizing and coordinating workshops, conferences and meeting
- Collaborating with Senior Military Officials
- Recipient of the Badge of Excellence for Outstanding Achievements
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
- Used Microsoft Word and other software tools to create documents and other communications.
- Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting.
- Created plans and communicated deadlines to complete projects on time.
- Worked to maintain outstanding attendance record, consistently arriving to work ready to start immediately.
- Successfully maintained clean, valid driver's license and access to reliable transportation.
- Worked within applicable standards, policies and regulatory guidelines to promote safe working environment.
- Conducted research, gathered information from multiple sources and presented results.
INTERNSHIPS AND WORKSHOPS
01.2014 - 01.2016
Counselor
VOLUNTARY ACTIVITY
01.2011 - 01.2014
- For first year students, Psychology department, IDC Herzliya
- Providing guidance and moral support for first year students including " Olim Hadashim" (new immigrants to Israel)
Education
Private
Bachelor of Arts - Psychology Studies
IDC
01.2008 - 01.2014
Student - Digital marketing, platforms
The Open University
Remote Leaning \ E-learning 01.2021 - 03.2022
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01.2013 - 01.2014
Skills
And educational professional knowledge;Rich experience and different courses I took during the past years, expended my knowledge and understanding of the Marketing\sales world And alongside, gave me the opportunity to gain and work on my different approaches, skills and perspectiveWorking and adjusting myself to different audience\ using different work platformsPR knowledge and experience which I was trained to do as solider, IDF Spokesperson; C4I unitStatisticsSPSS software experience- work, gathering information, understanding the work method, gathering the results, coming to conclusions based on the results\key methods and measurements etc'Mastery of Microsoft Office programs (Word, Excel, PowerPoint)Social Media – experience in integration and utility: Facebook, Twitter, Instagram, Pinterest, Google, YouTubeWriting skills (academic writing, formal letter composition etc)Finished online course of digital skills and promotion for products and businesses on Google Learning online program (and got a professional certificate for the skills and learning I completed)
Social media marketing
Content scheduling
Social media content campaigns
Social Media Management
Copywriting
Constant Contact
Final Cut
Promotional video development
Research
Storyboarding
Digital publishing
Represnnt ever one of the dffrent brands above 60 brands
Affiliations
The Open University:
media marketing (content and management projects \ products)
Professional certification- 'Shenkar College " (מכללת שנקר)-
DIGITAL PRODUCT MANAGEMENT
-2021
Accomplishments
- Resolved product issue through consumer testing.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Customer Follow-up - Ensured that customers were satisfied with company products and services by doing purchase follow-up calls.
- Telephone Service - Professionally processed 80+ calls per day, providing information and service to ensure customer satisfaction.
- Compiled inventory lists and worked with vendors for product pricing and special orders. Handled high volume sales with cash, credit and gift card transactions, balancing cash draw at end of shift with 100% accuracy rate.
- Cashier - Achieved highest Number of new credit accounts opened within one-month period.
- Conflict Resolution - Responsible for handling customer account inquiries, accurately providing information to ensure resolution of product/service complaints and customer satisfaction.
Timeline
Content Creator
New Cinema Group LTD
04.2022 - Current
Assistant and Office Manager
Fennig Psychiatric Advisory Services
04.2022 - 09.2022
Student - Digital marketing, platforms
The Open University
01.2021 - 03.2022
Mental Health Assistant
Schnider Hospital
10.2020 - 07.2021
Research Assistant
Schneider Children's Medical Center
01.2020 - 01.2021
Sales Manager
NEW
01.2019 - 01.2020
Customer support associate
01.2018 - Current
MILITARY
01.2016 - 01.2017
IDF Spokerpesron Unit - Head of Main C4I Branches
IDF Spokesperson
01.2014 - 01.2016
INTERNSHIPS AND WORKSHOPS
01.2014 - 01.2016
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01.2013 - 01.2014
Counselor
VOLUNTARY ACTIVITY
01.2011 - 01.2014
Bachelor of Arts - Psychology Studies
IDC
01.2008 - 01.2014
Private