Yael Bier-Katz
CSM, Editor, Journalist
Ramat Gan,TA
Summary
Experienced manager with 15 years in Israeli media, specializing in strategic content creation, team management, and relationship building. Proven success in developing innovative strategies, optimizing workflows, and fostering partnerships in high-pressure environments. Adept at leveraging data-driven insights to achieve organizational goals and drive revenue growth.
Overview
15
15
years of professional experience
Work History
Chief editor
Reshet 13
03.2024 - 09.2024
- Built and managed strategic content operations during "Big Brother," the channel's flagship project, ensuring alignment with programming goals.
- Oversaw a multidisciplinary team of editors and social media managers, providing mentorship and professional development.
- Conducted daily performance analysis to optimize content and solve real-time challenges in a rapid, high-pressure environment.
- Fostered collaboration across departments to deliver cohesive and engaging audience experiences.
- Integrated advertising strategies to enhance content monetization.
Chief editor
Pplus.co.il & ynet fashion
01.2020 - 01.2024
- Managed Israel's largest entertainment news website, overseeing a team of in-house and freelance reporters, editors, photographers, and producers.
- Strengthened relationships with key industry partners, ensuring exclusive content and fostering collaboration.
- Developed and executed innovative digital and social media strategies across Facebook, Instagram, TikTok, and Twitter.
- Analyzed performance data to inform strategy, leading to consistent traffic and engagement growth.
- Implemented account management practices to maintain strong industry relationships.
- Kept abreast of industry trends to ensure content relevance and competitiveness.
- Demonstrated commitment to service delivery excellence and proactive problem-solving.
Deputy Head Editor of Culture and Entertainment
ynet
11.2018 - 12.2019
- Supervised the television and radio channels, managing all content creation and strategy for the segment.
- Improved operational efficiency by streamlining internal workflows and enhancing team collaboration.
- Led editorial initiatives, integrating local and international trends to keep content competitive and relevant.
- Focused on service delivery excellence to enhance audience satisfaction.
- Managed sports content, ensuring comprehensive coverage and engagement.
- Fostered a culture of innovation and proactive problem-solving within the team.
Content editor
Pplus
04.2014 - 11.2018
- Creating and editing content
- Managing writers, editing video and digital content
Style Editor
Onlife.co.il (Ha'aretz group)
01.2011 - 01.2014
- Managed all relating to fashion, beauty and design content - Columns, interviews and magazine articles
- Collaborated with writers to hone their voice, resulting in more engaging articles and increased readership
Head of Television and Film Desk
Erev Tov im Guy Pines
01.2010 - 01.2011
Education
BA - Film And Television
Tel Aviv University
Journalist diploma - undefined
Koteret - School of Journalism
Skills
Content & Strategy Development
Social media proficiency
People person
Strategic account and relationship management
Data analysis and actionable insights
Cross-departmental collaboration and communication
Multitasking and delivering under pressure
Proactive problem-solving and mentoring
digital media strategies
Understanding of industry trends and emerging technologies
Excellent communication and influencing abilities
Innovation and proactive approach
Military Service
Artillery instructor, 01/01/00, 01/01/02
Languages
English
Advanced (C1)
Hebrew
Bilingual or Proficient (C2)
Timeline
Chief editor
Reshet 13
03.2024 - 09.2024
Chief editor
Pplus.co.il & ynet fashion
01.2020 - 01.2024
Deputy Head Editor of Culture and Entertainment
ynet
11.2018 - 12.2019
Content editor
Pplus
04.2014 - 11.2018
Style Editor
Onlife.co.il (Ha'aretz group)
01.2011 - 01.2014
Head of Television and Film Desk
Erev Tov im Guy Pines
01.2010 - 01.2011
Journalist diploma - undefined
Koteret - School of Journalism
BA - Film And Television
Tel Aviv University