Yael Bier-Katz
Ramat Gan,TA
Summary
Experienced and results-driven Content Manager with over 13 years in the Israeli Media industry, showcasing exceptional skills in content creation, writing, and editing. Adept at leading and managing diverse projects, consistently meeting tight deadlines. Proven ability to inspire teams with strong leadership qualities. Known for being proactive, a fast learner, and a dedicated people person. As a Chief Editor for 4 years, demonstrated expertise in content creation and development oversight, delivering engaging content across various platforms. Collaborative approach with stakeholders to accurately represent brands in both print and online media. Possesses excellent writing, communication, and computer skills, coupled with a steadfast commitment to fostering creativity and innovation.
Overview
14
14
years of professional experience
Work History
Editor-in-Chief
Pplus.co.il at ynet
01.2020 - Current
- Head of Israel's largest gossip and entertainment website
- Led to a 25% increase in website traffic
- Recruited, mentoring and managing 10 employees: Acting director of writers, reporters, editors, photographers, Producers and freelancers
- Creating & implementing Content Strategy
- Managing Social Media team (Facebook, Instagram, TikTok & Twitter)
- Leading and managing projects A-Z, from concept to design to promotion
- Maintaining relations with all entertainment industry partners (Agencies, publicists, managing companies etc.)
- Creating marketing content and organic sponsored content, Dealing with commercial entities.
- Enhanced publication quality by implementing rigorous editing and proofreading processes.
- Increased readership through strategic content planning and audience engagement techniques.
- Streamlined editorial workflow for improved efficiency and consistency across all published materials.
- Collaborated with marketing team to develop promotional campaigns, resulting in increased brand visibility.
- Developed strong relationships with industry experts, conducting interviews and securing exclusive content for the publication.
- Managed budget allocation for editorial projects, ensuring optimal use of resources and cost-effective strategies.
- Established partnerships with relevant organizations, expanding the publication''s network and influence within the industry.
- Coordinated special edition publications, showcasing high-quality content tailored to specific themes or events.
Deputy Head Editor of Culture and Entertainment
ynet
04.2014 - 12.2019
- Head of Television and Radio channel in Israel's leading news and magazine website
- Under my supervision: all Television related content – local and international news, critics, magazine stories and all other necessities
- Editing and creating content
- Managing writers, editing video and digital content.
- Enhanced staff performance by implementing comprehensive professional development programs.
- Streamlined internal processes for increased efficiency and improved communication among departments.
Style Editor
Onlife.co.il at Ha'aretz
01.2011 - 01.2014
- Managed all relating to fashion, beauty and design content
- Columns, interviews and magazine articles.
- Collaborated with writers to hone their voice, resulting in more engaging articles and increased readership.
- Managed tight deadlines effectively, consistently delivering high-quality work on time for print and digital platforms.
- Boosted online engagement by optimizing headlines and article layouts for search engine visibility.
- Mentored junior editors and writers, fostering a collaborative and supportive team environment.
Head of Television and Film Desk
Erev Tov
01.2010 - 01.2011
- Research, writing, preparation of assignments for reporters, Communication with senior officials in the television and entertainment industry.
- Self-motivated, with a strong sense of personal responsibility.
- Skilled at working independently and collaboratively in a team environment.
Education
Bachelor of Arts - Film And Television
BA in Film And Television ,Tel Aviv University
Tel Aviv, TAJournalist diploma - Journalism
Koteret - School of Journalism, Tel Aviv
Skills
- Management Skills
- Ability to Work in a Team
- Copy Editing
- Interview Techniques
- Content Development
- Social Media Strategy
- Ability to Work Under Pressure
- Communication Skills
- Creative Vision
- Project management
- Digital media proficiency
Hobbies
Reading biographies, watching
every new movie and TV show out
there, baking, the beach
Timeline
Editor-in-Chief
Pplus.co.il at ynet
01.2020 - Current
Deputy Head Editor of Culture and Entertainment
ynet
04.2014 - 12.2019
Style Editor
Onlife.co.il at Ha'aretz
01.2011 - 01.2014
Head of Television and Film Desk
Erev Tov
01.2010 - 01.2011
Bachelor of Arts - Film And Television
BA in Film And Television ,Tel Aviv University
Journalist diploma - Journalism
Koteret - School of Journalism, Tel Aviv
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