Wilson Torres
Chicago
Summary
Attacker of the five-senses, brand educator, and community builder with a proven track record adept in sales management and teamwork. Spearheaded market expansion and strategic partnerships, boosting brand visibility and market share. Excelled in creative thinking and social media, achieving significant sales growth and fostering strong customer loyalty through innovative business developing campaigns.
Overview
9
9
years of professional experience
Work History
Sr. Market Manager
WhistlePig Whiskey
01.2024 - Current
- Expanded market presence with the establishment of new distribution channels and strategic partnerships.
- Increased market share with strategic business development efforts, expanding into untapped markets.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Elevated brand visibility, coordinating with marketing to launch successful promotional campaigns.
Midwest Market Manager
Castle & Key Distillery
11.2021 - 01.2024
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Built brand awareness in local market and increased penetration with proactive strategies.
- Led successful product launches, coordinating between R&D, sales, and marketing teams to ensure cohesive strategy.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Lead Brand Ambassador
Union Horse Distilling Co.
04.2018 - 11.2021
- Increased product sales through effective demonstrations and engaging customer interactions.
- Developed strong relationships with retail partners by providing exceptional support and communication.
- Boosted brand visibility through the organization and execution of attention-grabbing experiential marketing events.
- Managed budgets, tracked expenses, and ensured cost-effective use of resources for marketing activities.
Market Manager
KOVAL
09.2015 - 04.2018
- Built brand awareness in local market and increased penetration with proactive strategies.
- Managed accounts to retain existing relationships and grow share of business.
- Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Education
No Degree - Entrepreneurship
Loyola University of Chicago
Chicago, ILNo Degree - Visual Communication
Loyola University of Chicago
Chicago, ILSkills
- Sales management
- Teamwork and collaboration
- Reliability
- Creative thinking
- Social media marketing
Languages
Spanish
Native or Bilingual
Interests
- Experimenting with different creative mediums, like, markers, acrylic paint, and digital art, to expand skills and techniques
- Getting involved in local advocacy groups to promote positive change in the community
Timeline
Sr. Market Manager
WhistlePig Whiskey
01.2024 - Current
Midwest Market Manager
Castle & Key Distillery
11.2021 - 01.2024
Lead Brand Ambassador
Union Horse Distilling Co.
04.2018 - 11.2021
Market Manager
KOVAL
09.2015 - 04.2018
No Degree - Entrepreneurship
Loyola University of Chicago
No Degree - Visual Communication
Loyola University of Chicago
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