Will Olson
Cortland
Summary
Results-driven Digital Marketing Specialist with over 3 years of experience, seeking to leverage my research and organizational skills at a research assistant role in the political realm. Skilled in data analysis, copywriting, and communication. Able to adapt and multi-task under tight deadlines. Eager to apply my marketing background to uncover critical insights and contribute to campaign strategy.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
JumpFly
06.2022 - Current
- Developed and executed digital marketing campaigns across multiple platforms. Optimized towards the client's preferred KPIs.
- Managed and performed daily account responsibilities with Google Ads campaigns for over 20 accounts.
- Wrote compelling ad copy for PPC campaigns to increase click-through rates and conversion rates.
- Made creative videos to generate brand awareness on YouTube and the Google Display network.
- Communicated with clients to keep them informed on campaign status, important updates and any urgent issues.
Newsletter Editor
WNIJ Radio
06.2021 - 06.2022
- Curated and edited content for bi-weekly newsletters, ensuring alignment with station branding and messaging.
- Collaborated with reporters to highlight feature stories, enhancing reader engagement and audience reach.
- Boosted newsletter open rates by crafting eye-catching subject lines and headlines.
- Conducted audience surveys to gather feedback, refining content strategy based on listener preferences.
- Researched current and past subscribers to find similar audience segments in order to boost subscription rates.
Education
Marketing
Northern Illinois University
Dekalb, IL05-2022
Skills
- Digital marketing
- Detail-oriented
- Creative problem solving
- Data analysis
- Writing
- Research
- Communication
- Time management
- Information gathering
- Microsoft Office
Certification
Certification in Microsoft Excel - 2024
Certification in Google Ads Search campaign - 2024
Certification in Google Ads Shopping campaigns -2024
Timeline
Digital Marketing Specialist
JumpFly
06.2022 - Current
Newsletter Editor
WNIJ Radio
06.2021 - 06.2022
Marketing
Northern Illinois University
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