Wendi L. Langstaff
Washington
Summary
Relationship-driven Regional Sales Director with a proven track record of transforming sales cultures and building high-performing teams. Known for shifting mindsets from transactional selling to long-term partnership strategies that drive sustainable growth, customer loyalty, and team engagement. Trusted leader who develops talent, inspires accountability, and aligns teams around shared success.
Overview
23
23
years of professional experience
Work History
Regional Sales Director
CCP Direct
Cleveland
05.2024 - Current
- Built and led a high-performing regional sales organization by prioritizing trust-based relationships with clients, partners, and internal stakeholders
- Drove a cultural transformation from transactional selling to consultative, value-driven partnerships, significantly improving customer retention and long-term revenue
- Reframed team mindset from individual performance to collaborative ownership, accountability, and shared success
- Coached and mentored sales leaders and reps to adopt relationship-first strategies, resulting in stronger pipelines and more sustainable deal flow
- Established a culture of transparency, psychological safety, and continuous improvement, increasing engagement and reducing turnover
- Influenced behavioral change by modeling authentic leadership, active listening, and customer empathy
- Partnered cross-functionally with marketing, operations, and executive leadership to align strategy around customer outcomes rather than short-term wins
- Led change management initiatives that reshaped how the team approached prospecting, negotiation, and long-term account growth
Owner• Founder of Prep Freeze Cook
PREP FREEZE COOK
10.2013 - 05.2024
- Advertised products and services online, social media and through traditional campaigns to target ideal consumers.
- Designed business plan to define concept, short-term and long-term goals and strategies.
- Researched trends and current innovations to determine competition and develop competitive pricing points.
- Provided elite customer service by resolving escalated problems and calmly responding to shifting priorities.
- Evaluated sales reports and financial statements to manage cash flow and develop techniques to improve business.
- Devised processes to boost long-term business success and increase profit levels.
- Introduced new methods, practices, and systems to reduce turnaround time.
Account Sales Manager
QUEST DIAGNOSTICS
02.2010 - 10.2013
- Facilitated upselling by cultivating productive relationships with clients, doctors' office staff and clinical center personnel.
- Penetrated new territories, successfully establishing relationships with 20+ accounts.
- Worked with medical teams on smooth implementation and operation of new testing
- Implemented diverse marketing and promotional strategies to enhance brand performance in target markets.
- Documented client interactions, sales and pitches delivered in CRM system.
Account Manager
GRAINGER INDUSTRIAL SUPPLIES
06.2003 - 02.2010
- Educated clients on new products or services to increase customer engagement with brand.
- Facilitated client satisfaction and renewed customer relations to drive growth.
- Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
- Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
- Coordinated with internal teams to facilitate prompt delivery of client projects.
- Developed and implemented strategies to increase client retention.
Education
Bachelor of Arts - Business Emphasis: Marketing and Finance
North Park University
05.2000
Skills
- New Business Development
- Sales Strategies
- Cost Analysis and Savings
- Strategic Planning
- Process Improvement
- Negotiation and Persuasion
- Purchasing and Planning
- Relationship Management
Timeline
Regional Sales Director
CCP Direct
05.2024 - Current
Owner• Founder of Prep Freeze Cook
PREP FREEZE COOK
10.2013 - 05.2024
Account Sales Manager
QUEST DIAGNOSTICS
02.2010 - 10.2013
Account Manager
GRAINGER INDUSTRIAL SUPPLIES
06.2003 - 02.2010
Bachelor of Arts - Business Emphasis: Marketing and Finance
North Park University