Weam Fayez Omar Al-Tawashi
Deir al-Balah
Summary
Creative Copywriter with a background in developing engaging and innovative digital and print content for various industries. Strengths include strategic planning, brand management, and storytelling that resonates with target audiences. Proven ability to deliver high-quality written materials, including press releases, website content, promotional materials, blogs, and social media posts. Previous work resulted in significant improvement of brand visibility and market share growth.
Overview
6
6
years of professional experience
Work History
Social Media Manager & Content Creator
Chewy Sweet Factory
Addis Ababa
08.2023 - 10.2023
- Managed and executed social media strategies across multiple platforms.
- Created engaging written and visual content aligned with brand identity.
- Planned, produced, and scheduled content to increase audience engagement.
- Monitored performance metrics and optimized content accordingly.
- Coordinated with management to promote products and marketing campaigns.
SEO Copywriter
DIGITAL LEARNING PLATFORM COMPANY (LLC) - Istoria App
Riyadh
08.2022 - 10.2023
- Conducted in-depth research on industry-related and educational topics to produce original, high-quality content.
- Developed SEO-optimized content for blogs, articles, product descriptions, social media, and the company website.
- Collaborated with the marketing team to create content for digital advertising campaigns.
- Proofread, edited, and refined content to enhance clarity, consistency, and readability.
- Performed keyword research and applied SEO best practices to increase organic traffic.
- Crafted compelling headlines and persuasive copy aligned with the target audience's needs.
- Identified content gaps and proposed new content ideas to improve user engagement.
- Wrote 78 SEO-optimized articles for the Istoria App blog.
- Created and optimized application descriptions for Google Play Store and Apple App Store.
- Prepared in-app pop-up and notification texts.
- Wrote promotional content for external partner websites, including Wikipedia-style descriptions and SEO guest posts.
- Collaborated with the translation team to translate and localize Oxford Stories content within the app's content management system.
SEO & Digital Marketing Consultant
Al-Rashidi Trading Company
09.2023 - 09.2023
- Conducted a comprehensive SEO analysis for rtexsaudi.com.
- Reviewed and analyzed all main and sub-pages of the website.
- Developed a content plan for a women's fashion and fabrics company specializing in manufacturing, importing, and retail.
- Prepared the strategy for launching a paid advertising campaign across Instagram, Snapchat, and TikTok.
Digital Communication & Outreach
Techno Tech Store
01.2020 - 12.2020
- Developed and managed digital content for promotional and awareness campaigns.
- Scheduled, monitored, and evaluated digital posts across social media platforms.
- Managed social media channels (Twitter, Instagram, Snapchat).
- Prepared performance reports and supported paid digital campaigns.
- Coordinated digital outreach activities and content delivery.
Digital Communication & Content Officer
ZAD Oman Platform
01.2020 - 12.2020
- Contributed to digital communication strategies and content planning.
- Produced written content, including articles and digital posts.
- Managed and monitored social media platforms (Twitter, Instagram).
- Supported paid digital campaigns and Google Ads coordination.
- Prepared periodic reports and managed email communication via Mailchimp.
Digital Communication & Marketing Specialist
ATHR PS
11.2019 - 11.2020
- Supported digital communication and outreach strategies.
- Managed email communication and content planning activities.
- Coordinated digital campaigns across online platforms.
- Monitored and analyzed performance indicators using Google Analytics.
- Contributed to performance tracking (KPI’s) and reporting to support decision-making.
Content Writer & Digital Communication Officer
Tashbeek - Local Company
Gaza City
12.2018 - 05.2019
- Working for 8 local companies.
- Managed digital content for multiple organizational and awareness-focused pages.
- Developed content plans and supported digital campaigns.
- Coordinated with design and media teams for content production.
- Contributed to awareness and community-support campaigns, including supporting local products initiatives.
Campaign Coordination & Team Leadership
Taawon Association
Gaza
02.2019 - 03.2019
- Led and coordinated communication activities for the Taawon Awards Launch Campaign 2018.
- In partnership with Mashariq Media Company & Tashbeek Company.
- Completed day-to-day duties accurately and efficiently.
- Contributed innovative ideas and solutions to enhance team performance and outcomes.
- Worked successfully with a diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Prioritized and organized tasks to efficiently accomplish service goals.
- Collaborated closely with team members to achieve project objectives and meet deadlines.
- Worked effectively in team environments to make the workplace more productive.
Digital Marketing Specialist
Siwwak Company
12.2018 - 01.2019
- Developed and executed digital marketing strategies for brand awareness.
- Managed social media accounts and created engaging content for target audiences.
- Collaborated with design teams to produce promotional materials and campaigns.
- Planned and executed email marketing campaigns.
E-Marketing Specialist & Communication Officer
Palestinian Organization for Development
Deir Al-Balah
12.2017 - 05.2018
- Collaborated with teams to organize events that support organizational goals.
- Conducted market research to identify trends and community needs.
- Analyzed feedback from campaigns to improve future marketing activities.
- Organized promotional events to increase brand awareness and customer engagement.
- Assisted teams with aligning marketing strategies and objectives based on data-driven insights.
Education
Professional Diploma - Translation
Islamic University of Gaza
Community Development Institute, Gaza10-2017
B.A. - E-Business Management
Palestine Technical College
Deir Al-Balah, Palestine06-2014
Skills
- Communication and reporting
- Project budgeting
- Marketing analytics
- Critical thinking
- Interpersonal skills
- Leadership and organization
- Team collaboration
- Task management
- Market research
- Effective communication
- Problem solving
- Analytics reporting
- Timeline preparation
- Public relations
- Teamwork and collaboration
- Digital communication and outreach
- Content and SEO support tools
- Personal attributes
Core Skills & Competencies
Core skills and competencies
Teamwork & Coordination
- Strong coordination and collaboration skills within multidisciplinary teams.
- Experience supporting team activities and following up on daily tasks.
- Ability to work effectively under pressure and within deadlines.
Communication & Reporting
- Clear written and verbal communication in Arabic (Native) and English (Very Good).
- Strong reporting and documentation skills.
- Experience in public relations and administrative support.
Leadership & Organization
- Team leadership experience, including coordinating a 7-member team within a local NGO.
- Planning and organizing project-related activities.
- Supporting decision-making processes and team cooperation.
Digital tools & Technical Skills
Administrative & Reporting Tools
- Microsoft Office (Word, Excel, PowerPoint).
- Google Workspace (Docs, Sheets, Drive).
- PDF & Document Management Tools.
- Team Collaboration & Task Management.
- Slack – internal communication.
- Trello – task and workflow management.
- Microsoft Teams / Zoom – virtual meetings & coordination.
Digital Communication & Outreach
- Social Media Management Tools (Meta Business Suite, scheduling tools).
- Email Communication Tools (Outlook, Gmail).
- Mailchimp – newsletters & beneficiary communication.
- Content & SEO Support Tools.
- Google Analytics (basic reporting).
- Google Search Console.
- Keyword & Content Research Tools
- CMS Platforms (WordPress – content management).
Personal Attributes
- Strong time management and organizational skills.
- Problem-solving and adaptability.
- Commitment to continuous learning and self-development.
Personal Information
- Date of Birth: 04/26/92
- Gender: Female
- Nationality: Palestinian
- Religion: Muslim
Workshops And Memberships
- Attended specialized Digital Marketing & Communication workshops with sector professionals (Khaled El-Ahmed, Nael Qtati, Mohammad Abu AlKomboz, Anas Abu Sal, and others).
- Member, Success Makers Association for Youth Development.
Training And Capacity Building
- Digital Marketing Trainee, Business and Technology Incubator (BTI), 09/2018 - 12/2018
- SEO Trainee, Creativity Company - Gaza, 2020
- Online Diploma in Customer Care, Lynda
- Online Diploma in Project Management Fundamentals, Lynda
- Content Marketing, HubSpot Academy
- Inbound Marketing, HubSpot Academy
- E-Marketing & Influencer Marketing, Udemy & Self-Learning
- Online Digital Marketing Courses, Udemy & Self-Learning
Timeline
SEO & Digital Marketing Consultant
Al-Rashidi Trading Company
09.2023 - 09.2023
Social Media Manager & Content Creator
Chewy Sweet Factory
08.2023 - 10.2023
SEO Copywriter
DIGITAL LEARNING PLATFORM COMPANY (LLC) - Istoria App
08.2022 - 10.2023
Digital Communication & Outreach
Techno Tech Store
01.2020 - 12.2020
Digital Communication & Content Officer
ZAD Oman Platform
01.2020 - 12.2020
Digital Communication & Marketing Specialist
ATHR PS
11.2019 - 11.2020
Campaign Coordination & Team Leadership
Taawon Association
02.2019 - 03.2019
Content Writer & Digital Communication Officer
Tashbeek - Local Company
12.2018 - 05.2019
Digital Marketing Specialist
Siwwak Company
12.2018 - 01.2019
E-Marketing Specialist & Communication Officer
Palestinian Organization for Development
12.2017 - 05.2018
Professional Diploma - Translation
Islamic University of Gaza
B.A. - E-Business Management
Palestine Technical College