Waseem Farah

• Provided expert advice and designed tailored lighting solutions to meet customer needs.
• Specialized in designing and consulting on lighting for both commercial and residential projects.
• Collaborated closely with architects and private clients to ensure project success.
• Managed store operations and inventory, including product selection from suppliers.
• Created customized lighting plans for clients, including on-site consultations and visits.

Managed store operations and led a team of 30 employees across three departments: Men’s, Women’s, and Children’s.

• Supervised employees for exceptional store operations, customer retention and positive brand experiences.
• Successfully achieved and exceeded sales targets.
• Compiled and presented detailed sales reports to management.
• Conducted interviews and facilitated the onboarding process for new team members.
• Ensured top-tier customer service and coordinated with other branches to align operations.
• Addressed and resolved special customer cases requiring managerial attention.

2015 - Salesperson:

• Sales and customer service, including styling.

2016 - VC – Visual Coordinator

• Analyzing sales reports and organizing the store based on top-selling items to increase sales.
• Window display arrangement and design.

2016 - VC – Manager

• Managed and motivated employees to be productive and engaged in work.
• Coordinated and optimized work schedules for team members.
• Consistently met and exceeded sales targets.
• Conducted interviews and facilitated the onboarding process for new hires.
• Addressed and resolved customer service issues to maintain satisfaction.
• Managed complex customer situations, providing personalized solutions when needed.

• Worked with press companies for advertisements and fashion photography.
• Edited, toned, captioned, and uploaded photographs for publication.
• Image photography and editing for profile pictures, especially for TV personalities, singers, and celebrities.
• Delivered high-quality projects under tight deadlines, demonstrating strong time management skills.
• Photography and editing for events such as: pre-wedding couple portraits, newborn photography and maternity shoots.
• Designing business cards, flyers, posters, billboards, and social media content.

• Utilized graphic design tools and computer-aided equipment to create custom designs, Meetings with clients to plan and design based on their specifications.
• Assisted with graphic design projects for optimal print results and client satisfaction.
• Designing posters, billboards, and flyers according to customer requests.