Summary
Overview
Work History
Education
Skills
Timeline
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Victor Keswani

Evergreen Park

Summary

Strategic and results-oriented General Manager with extensive experience leading business operations, financial management, and customer service in high-volume environments. Skilled in building vendor and client relationships, negotiating contracts, and implementing systems that improve efficiency and profitability. Adept at managing cross-functional teams, developing marketing initiatives, and ensuring compliance with regulatory and quality standards. Proven track record of driving consistent revenue growth while maintaining strong employee engagement and customer satisfaction.

Overview

11
11
years of professional experience

Work History

Event & Marketing Manager

CNE Presents / Baila Habibi
04.2021 - Current
  • Lead strategy, operations, and marketing for one of the fastest-growing multicultural nightlife and entertainment brands in the U.S. Build and manage partnerships with top venues, artists, DJs, and contractors to deliver high-impact events that merge Latin, Middle Eastern, and global sounds. Oversee marketing campaigns, sponsorships, and ticketing strategies to maximize visibility, profitability, and audience engagement.
  • Spearheaded 250+ large-scale events nationwide since 2021, including rooftop parties, yacht events, beach festivals, and arena-level Halloween productions.
  • Grew audience reach to 300,000+ attendees across Chicago, Detroit, Los Angeles, Miami, New York City, and beyond.
  • Drove rapid revenue growth, generating $770K in the first business year and consistently scaling year over year.
  • Negotiated venue, artist, and vendor contracts that optimized costs while increasing brand equity.
  • Implemented financial tracking systems, delivering weekly P&L reporting and ensuring on-time compensation for 100+ team members and contractors.
  • Positioned Baila Habibi as a nationally recognized cultural experience and launched the USA Tour (2024–2025).

General Manager

United Center Market & Grill
10.2019 - 01.2025
  • Leading and managing day-to-day business operations. Developing solid relationships with vendors, customers, and employees. Overseeing the updates for daily, weekly, and monthly P&L. Monitoring sales and ensuring that all contractors and employees are compensated in a timely manner.
  • Facilitated excellent customer service by efficiently training and mentoring staff members.
  • Maintained a consistent availability of stocked and rotated inventory.

Account & Marketing Manager

Dsignn Digital Media
01.2015 - 05.2021
  • Oversaw a diverse client portfolio while leading team members to strategize and fulfill business objectives. Consulted and collaborated with owners and management to promote, host, and oversee major events. Ideated, implemented, assessed, and reported marketing strategies comprising traditional and digital marketing including social media and email. Enabled organic SEO success by researching and executing suitable content recommendations.
  • Boosted Alhambra Palace Restaurant's Mailchimp open rate from 3.25% to 7.14%, resulting in a 40% increase in website visits and weekly reservations.
  • Produced captivating monthly graphic design advertisements featured in Concierge Preferred Magazine, reaching 70% of hotels across the Chicago area.

General Manager

Martini Concert Hall
12.2014 - 01.2020
  • Streamlined event management and promotions while managing the staff to provide top-notch customer service. Conceptualized robust online marketing initiatives, including graphic design, social media management, and website updates. Served as the primary negotiator between venue hall, performers, and booking agencies, ensuring optimum compliance with contract terms and conditions.
  • Acquired 6000 email subscribers within the initial month of implementation.
  • Generated an average of 200 new phone number contacts for the text server on a weekly basis.
  • Attained an average of 100 new Instagram followers every week.
  • Secured 600 new subscribers on ManyChat within the first implementation month.
  • Substantially improved ROI to 55% since February 2019.
  • Excelled at an additional role as a Store Manager at McDonald’s.

Education

MBA - Masters of Business Administration

Concordia University
River Forest, IL
06.2017

Bachelor of Science - Business Management

Northeastern Illinois University
Chicago, IL
08.2014

Skills

  • Business Operations
  • Customer Satisfaction
  • Sales & Marketing
  • Leadership & Management
  • Training & Supervision
  • Event Coordination
  • Communication & Negotiation
  • Financial Management
  • Quality Assurance Standards

Timeline

Event & Marketing Manager

CNE Presents / Baila Habibi
04.2021 - Current

General Manager

United Center Market & Grill
10.2019 - 01.2025

Account & Marketing Manager

Dsignn Digital Media
01.2015 - 05.2021

General Manager

Martini Concert Hall
12.2014 - 01.2020

Bachelor of Science - Business Management

Northeastern Illinois University

MBA - Masters of Business Administration

Concordia University

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Victor Keswani