Valerie Pierce
Schaumburg,IL
Summary
Innovative marketing leader with more than fifteen years of experience in creating, managing, executing, and analyzing marketing campaigns for B2B and direct to consumer audiences. More than ten years building, managing, and maintaining a marketing team. Demonstrated ability to create big impact - from double digit increases in revenue, to developing important relationships with key stakeholders and business partners.
Overview
13
13
years of professional experience
Work History
Senior Marketing Director
Sourcebooks
12.2021 - Current
- Responsible for creating and executing innovative strategies and programmatic initiatives that resulted in 45% growth in 2022 in assigned sales channel; channel is currently up 68% in 2023
- Analyzes sales data, watches trends, and creates presentations to inform sales and executive leadership team about upcoming opportunities within seasonal, holiday, and cultural retail moments
- Creates positioning statements for product (books and authors) that increases sell in and sell through
- Utilizes a positive, upbeat, growth mindset approach to managing and coaching a dynamic staff of 7 marketers and 4 designers
- Engineers an events and trade show program that yields 32 trade shows and 1000+ author events each year
- Art directs major marketing materials, including international trade show graphics, ads, and catalogs
- Builds strong relationships with industry professionals
- Proactively creates new processes in order to keep company moving forward
- Manages a multi-million dollar budget for the entire marketing staff
- Writes effective advertising and marketing copy that has yielded "best of the year" ads with all of our advertising partners
- Optimizes email campaigns to increase open and click-through rates
- Boosted brand awareness by developing and implementing strategic marketing campaigns.
Marketing Director
Sourcebooks
09.2018 - 12.2021
Senior Marketing Manager
Sourcebooks
01.2018 - 09.2018
Marketing Manager
Sourcebooks
04.2014 - 09.2018
Marketing Manager, Libraries and Retail
Sourcebooks
09.2012 - 04.2014
Marketing Specialist
Sourcebooks
04.2011 - 09.2012
Education
Master of Letters, Publishing Studies - Publishing, Marketing, Business
University of Stirling
Stirling, Scotland05.2007
Bachelor of Arts - English
Indiana University
Bloomington, IN05.2005
Skills
- B2B Marketing
- Market Planning and Execution
- Project Management
- Events
- Copywriting
- Coaching and Managing
- Database Management
- Key Relationships
- Microsoft Office, Mondaycom, Mailchimp
Timeline
Senior Marketing Director
Sourcebooks
12.2021 - Current
Marketing Director
Sourcebooks
09.2018 - 12.2021
Senior Marketing Manager
Sourcebooks
01.2018 - 09.2018
Marketing Manager
Sourcebooks
04.2014 - 09.2018
Marketing Manager, Libraries and Retail
Sourcebooks
09.2012 - 04.2014
Marketing Specialist
Sourcebooks
04.2011 - 09.2012
Master of Letters, Publishing Studies - Publishing, Marketing, Business
University of Stirling
Bachelor of Arts - English
Indiana University
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