Summary
Overview
Work History
Education
Skills
Timeline
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Alec Doxsee

Rock Island,IL

Summary

Talented Managing Editor offering 4-year background in creative copywriting, editing and directing projects for digital platforms. Skilled communicator adept at collaborating effectively and cohesively with multidisciplinary teams and clients.

Overview

6
6
years of professional experience
4
4
years of post-secondary education

Work History

Digital Executive Producer

WQAD
Moline, IL
11.2023 - Current
  • Led a team of four digital producers in the development and management of a website, mobile application, CTV streaming application, and various social media channels.
  • Created and produced original content, including a weekly CTV show for the station's branded streaming channel.
  • Managed the growth of the station's branded YouTube channel, increasing subscribers from 35,000 to 92,000 in one year through strategic content planning, engagement, and optimization.
  • Led efforts across all digital platforms to drive significant KPI growth, achieving an 18% increase in YTD visitors through October 2024, outpacing the companywide average of 9%.
  • Spearheaded strategies that resulted in a 102% increase in YTD video plays through October 2024, exceeding the companywide average growth of 10%.
  • Managed initiatives that delivered a 67% increase in YTD streaming minutes watched, surpassing the companywide average of 49%.
  • Managed Facebook page growth, leading to a 34% increase in reach, a 30% increase in interactions, and an 9% increase in link clicks compared to the previous year.
  • Oversaw YouTube revenue generation of over $92,000 in one year, contributing 68% of the channel’s lifetime revenue of $136,000.

Manager of Content Strategy

Quad Cities Chamber Of Commerce
Davenport, Iowa
02.2023 - 11.2023
  • Effectively communicated with colleagues and clients to develop written communications including news stories, press releases, website content, social media posts and other advertising materials.
  • Managed weekly email newsletter and improved open and click through rates by 40%.
  • Continually maintained and improved company's reputation and positive image through overseeing preparation of marketing copy, images, videos and other collateral.
  • Established key performance indicators to track and analyze business progress and adjust strategies accordingly

Digital Content Producer

WQAD
Moline, Illinois
08.2022 - 10.2023
  • Created and published digital content to increase audience engagement and website traffic.
  • Devised social media strategies and outreach by generating content ideas and highly-visual digital marketing content.
  • Managed website by developing and refining pages to enhance appearance and increase user experience.

Building Substitute Teacher

Iowa City CSD
Iowa City, IA
11.2021 - 08.2022
  • Diversified classroom instruction and group activities to successfully support students with unique strengths and learning styles.
  • Leveraged classroom discussion strategies to engage students, promote topics and boost learning opportunities.
  • Repeatedly requested as substitute teacher by teachers based on excellent past referrals and trusted performance.

Director of Creative Content, Partner

Aelieve Digital Marketing
Iowa City, IA
05.2019 - 09.2020
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Created high-impact messaging for marketing media, contributing to increases in revenues and market share.
  • Researched industry trends and customer preferences to inform copywriting efforts.

Education

B.A. - Enterprise Leadership

University of Iowa
Iowa City, IA
08.2016 - 08.2020

Skills

Digital Media

Social media

Content Development

Brand strategy

Corporate communications

Brand management

Production leadership

Timeline

Digital Executive Producer

WQAD
11.2023 - Current

Manager of Content Strategy

Quad Cities Chamber Of Commerce
02.2023 - 11.2023

Digital Content Producer

WQAD
08.2022 - 10.2023

Building Substitute Teacher

Iowa City CSD
11.2021 - 08.2022

Director of Creative Content, Partner

Aelieve Digital Marketing
05.2019 - 09.2020

B.A. - Enterprise Leadership

University of Iowa
08.2016 - 08.2020

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Alec Doxsee