Summary
Work History
Education
Skills
Certification
Timeline
BusinessAnalyst
Tzippi Scharf Witz

Tzippi Scharf Witz

VP Business Development
Kfar Saba

Summary

Innovative and proactive VP Business Development offering over 20 years of experience in generating sales, sourcing and market research, effectively managing global suppliers and customers. Highly skilled in project management and strategic planning with exceptional expertise in food, ingredients and production processes. Top-notch bilingual communication abilities and content writing. Proficient in monitoring trends and capitalizing on emerging opportunities. Proven history of successfully building key partnerships and supplier-customer rapport. Excellent background in problem-solving and customer service.

Work History

VP, Business Development

Vega Vegan Products Ltd.
Tzur Yigal
08.2014 - Current
  • ..Developed and presented vision for brand and then set out to source all products to be included in brand's product assortment. Vega was introduced to Israel market in November 2014.
  • Negotiated and closed agreements with global suppliers.
  • Established long-term relationships with key decision-makers within supplier's organization to promote growth and retention.
  • Represented company and promoted products at conferences and trade association meetings.
  • Performed research to uncover potential target areas, markets and industries.
  • Worked with suppliers and guided team to facilitate kosher certification, registration with Ministry of Health, localization of packaging, product specification creation and importation.
  • Devised effective marketing, sales and other promotional initiatives
  • Built brand's social media presence from scratch. Responsible for press release and content writing.

VP, Business Development

Hasadeh Organic Products Ltd.
TzurYigal
01.2010 - Current
  • Currently acting as VP Business Development at two sister companies, Hasadeh and Vega, simultaneously.
  • Since joining Hasadeh, taken company from product assortment of 10 sku's to over 110 sku's.
  • Researched and sourced products and raw materials from international manufacturers.
  • Negotiated, prepared and signed contracts with clients and suppliers.
  • Developed relationships with suppliers and have facilitated contracts, organic and kosher certifications, registration with Ministry of Health, localization of packaging, importing and more.
  • Developed and branded line of organic snacks, and developed export sales to US and Europe.
  • Presented products at trade shows.
  • Prepared marketing assets for trade shows.

Manager & Founder, Food Division

Scharf Agencies International Ltd.
Holon
09.2004 - 01.2010
  • Founded this part of our family-owned business to develop exports for Israeli food manufacturers.
  • Worked with various companies including Harduf Organic Products (now sister company to Hasadeh) and created their export assets: English language product specifications, packaging and export documentation.
  • Developed export sales to US, UK, Greece and Cyprus.
  • Sourced product for offer to Hasadeh, becoming first product sourced for that company. In January 2010, was asked to come on full-time as VP Business Development at Hasadeh.

Manager, Business Development

Scharf Agencies International Ltd.
Herzliya
03.1989 - 12.2003
  • Instrumental in founding of our family business.
  • Represented global manufacturers in field of components for air conditioning and refrigeration.
  • Developed sales and worked closely with suppliers to facilitate importation of products.
  • Managed bid submittal to tender for fire and smoke control dampers for "Natbag 2000" project, which we were granted.
  • Negotiated representation agreements.
  • Gained deep knowledge in international trade, components and production processes.

Education

Bachelor of Arts - Behavioral Sciences

Bar Ilan University
Ramat Gan
09.1986 - 06.1990

Skills

    Business Development

Targeted Marketing

Communications - Oral & Written

Deep Knowledge about Food, Ingredients & Plant-Based Space

Interpersonal Relationships

Team Building

Presentations

Self-motivated professional

Customer and employee rapport

Certification

Integrative Nutrition Health Coach, Institute for Integrative Nutrition, New York

Timeline

Integrative Nutrition Health Coach, Institute for Integrative Nutrition, New York

05-2021

VP, Business Development

Vega Vegan Products Ltd.
08.2014 - Current

Social Media Manager, SUMO

06-2012

VP, Business Development

Hasadeh Organic Products Ltd.
01.2010 - Current

Manager & Founder, Food Division

Scharf Agencies International Ltd.
09.2004 - 01.2010

Manager, Business Development

Scharf Agencies International Ltd.
03.1989 - 12.2003

Bachelor of Arts - Behavioral Sciences

Bar Ilan University
09.1986 - 06.1990

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Tzippi Scharf WitzVP Business Development