Tzach Barazany
Commerce & E-commerce Business Exceutive
New Jersey
Summary
Dynamic commercial development professional with a proven track record of driving business growth and enhancing market presence. Recognized for fostering team collaboration and delivering consistent results in fast-paced environments. Expertise in market analysis and strategic planning, complemented by a flexible approach to adapting to evolving business needs. Committed to leveraging innovative strategies to achieve organizational objectives and maximize profitability.
Overview
2026
2026
years of professional experience
2013
2013
years of post-secondary education
2
2
Languages
Work History
Commercial Business Development & E-commerce Lead
Osem Nestle Israel
2023 - Current
- Led strategic initiatives that achieved double-digit revenue growth in the confectionery division.
- Incorporated e-commerce objectives in social media platform management.
- Utilized market insights and consumer trends to identify and capitalize on new business opportunities.
- Drove product innovation to meet evolving market demands and enhance competitive positioning.
- Met and exceeded revenue targets through effective pipeline management and sales forecasting.
- Increased division profitability by strategically targeting commercial opportunities.
- Implemented robust sales strategies to expand market share in a highly competitive environment.
- Conducted thorough market trend analysis to uncover potential new revenue sources and improve existing offerings.
Chief Commercial Officer
Yango Deli by Yandex
01.2020 - 2023
- Company Overview: Quick e-commerce delivery platform for groceries
- Spearheaded the negotiation and management of commercial agreements with key suppliers, enhancing the company's product offerings and supply chain efficiency.
- Fostered cross-functional collaboration among Commercial, Operations, Marketing, Brand, and Finance teams to drive company objectives and streamline project execution.
- Crafted and executed comprehensive go-to-market strategies for new product introductions, ensuring market alignment and competitive positioning.
- Partnered with product development teams to refine product offerings, incorporating customer feedback and adapting to emerging market demand trends.
- Implemented strategic marketing initiatives and optimized pricing strategies to bolster brand visibility and drive sales growth.
- Expanded distribution channels, increasing product accessibility and market penetration to meet consumer needs and support revenue objectives.
Category Manager
Shufersal
01.2012 - 01.2020
- Company Overview: Israel’s largest supermarket chain
- Developed comprehensive sales forecasts utilizing historical data to inform proactive inventory management.
- Conducted in-depth analysis of sales performance, refining marketing strategies to maximize revenue.
- Managed a diverse product portfolio, balancing high-margin items with cost-effective selections for customer satisfaction.
- Achieved increased category sales through the development and implementation of strategic merchandising plans.
- Kept abreast of market trends to identify and leverage opportunities for growth.
- Crafted and executed spend category strategies aligned with overarching business objectives.
Education
Master of Business Administration (MBA) -
The Academic College of Tel-Aviv-Yaffo
B.A. - Business & Management, Economics
The Academic College of Tel-Aviv-Yaffo
Skills
Customer engagement
Pricing strategy
Stakeholder management
Competitive intelligence
Innovation management
Business analysis
Performance monitoring
Analytical mindset
Budget administration
Teamwork and collaboration
Problem-solving abilities
Data and analytics
Consumer Journey
Marketing Automation
Digital Strategy
Timeline
Chief Commercial Officer
Yango Deli by Yandex
01.2020 - 2023
Category Manager
Shufersal
01.2012 - 01.2020
B.A. - Business & Management, Economics
The Academic College of Tel-Aviv-Yaffo
Commercial Business Development & E-commerce Lead
Osem Nestle Israel
2023 - Current
Master of Business Administration (MBA) -
The Academic College of Tel-Aviv-Yaffo
Similar Profiles
Adi RotshteinAdi Rotshtein
Senior R&D Food Technologist & Pastry Chef at Bonjour, Osem, NestleSenior R&D Food Technologist & Pastry Chef at Bonjour, Osem, Nestle
AYMEN MANSOORAYMEN MANSOOR
Creative Digital Marketer, Videographer at OSEM SHOE LAUNDRYCreative Digital Marketer, Videographer at OSEM SHOE LAUNDRY
Moise Adrian DanielMoise Adrian Daniel
Sheet Metal Worker / Aircraft Fitter at Israel Aerospace Industries (I.A.I – Israel).Sheet Metal Worker / Aircraft Fitter at Israel Aerospace Industries (I.A.I – Israel).
Jak DarsaJak Darsa
Darsa Boya San Tic As at Chief Executive OfficerDarsa Boya San Tic As at Chief Executive Officer
Catherine StellaCatherine Stella
Certified Home Health Aide at Self-employedCertified Home Health Aide at Self-employed