Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Tzach Barazany

Commerce & E-commerce Business Exceutive
New Jersey

Summary

Dynamic commercial development professional with a proven track record of driving business growth and enhancing market presence. Recognized for fostering team collaboration and delivering consistent results in fast-paced environments. Expertise in market analysis and strategic planning, complemented by a flexible approach to adapting to evolving business needs. Committed to leveraging innovative strategies to achieve organizational objectives and maximize profitability.

Overview

2026
2026
years of professional experience
2013
2013
years of post-secondary education
2
2
Languages

Work History

Commercial Business Development & E-commerce Lead

Osem Nestle Israel
2023 - Current
  • Led strategic initiatives that achieved double-digit revenue growth in the confectionery division.
  • Incorporated e-commerce objectives in social media platform management.
  • Utilized market insights and consumer trends to identify and capitalize on new business opportunities.
  • Drove product innovation to meet evolving market demands and enhance competitive positioning.
  • Met and exceeded revenue targets through effective pipeline management and sales forecasting.
  • Increased division profitability by strategically targeting commercial opportunities.
  • Implemented robust sales strategies to expand market share in a highly competitive environment.
  • Conducted thorough market trend analysis to uncover potential new revenue sources and improve existing offerings.

Chief Commercial Officer

Yango Deli by Yandex
01.2020 - 2023
  • Company Overview: Quick e-commerce delivery platform for groceries
  • Spearheaded the negotiation and management of commercial agreements with key suppliers, enhancing the company's product offerings and supply chain efficiency.
  • Fostered cross-functional collaboration among Commercial, Operations, Marketing, Brand, and Finance teams to drive company objectives and streamline project execution.
  • Crafted and executed comprehensive go-to-market strategies for new product introductions, ensuring market alignment and competitive positioning.
  • Partnered with product development teams to refine product offerings, incorporating customer feedback and adapting to emerging market demand trends.
  • Implemented strategic marketing initiatives and optimized pricing strategies to bolster brand visibility and drive sales growth.
  • Expanded distribution channels, increasing product accessibility and market penetration to meet consumer needs and support revenue objectives.

Category Manager

Shufersal
01.2012 - 01.2020
  • Company Overview: Israel’s largest supermarket chain
  • Developed comprehensive sales forecasts utilizing historical data to inform proactive inventory management.
  • Conducted in-depth analysis of sales performance, refining marketing strategies to maximize revenue.
  • Managed a diverse product portfolio, balancing high-margin items with cost-effective selections for customer satisfaction.
  • Achieved increased category sales through the development and implementation of strategic merchandising plans.
  • Kept abreast of market trends to identify and leverage opportunities for growth.
  • Crafted and executed spend category strategies aligned with overarching business objectives.

Education

Master of Business Administration (MBA) -

The Academic College of Tel-Aviv-Yaffo

B.A. - Business & Management, Economics

The Academic College of Tel-Aviv-Yaffo

Skills

Customer engagement

Pricing strategy

Stakeholder management

Competitive intelligence

Innovation management

Business analysis

Performance monitoring

Analytical mindset

Budget administration

Teamwork and collaboration

Problem-solving abilities

Data and analytics

Consumer Journey

Marketing Automation

Digital Strategy

Timeline

Chief Commercial Officer

Yango Deli by Yandex
01.2020 - 2023

Category Manager

Shufersal
01.2012 - 01.2020

B.A. - Business & Management, Economics

The Academic College of Tel-Aviv-Yaffo

Commercial Business Development & E-commerce Lead

Osem Nestle Israel
2023 - Current

Master of Business Administration (MBA) -

The Academic College of Tel-Aviv-Yaffo

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Tzach BarazanyCommerce & E-commerce Business Exceutive