Tsofnat Cohen Lubetzky

• leading an application support and sales team
• leading, planning and executing the Covid strategy of the company with a national impact which involved complex decision under presure of resources and time shortage making with multiple parameters (from 2022 till today)
• Integrating complex projects inside the company and between companies and MOH
• working in collaboration with MOH in outbreaks, and ourtbreaks threats (Polio, Monkey pox, Vibrio) in Post Covid Era
• Building and executing business plan and budget according to Company development strategy
• Team mentoring and development for a personal fulfillment and measurable achievements
• Working with of international suppliers in management level

• generate high impact and long terms deals with big healthcare organizations
• Enabling customers drive forward adaptation of new technologies diagnostic systems
• Developed and implemented favorable pricing structures balancing firm objectives against customer budgets
• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
• Established relationships with key decision-makers within customer's organization to promote growth and retention.
• Building and mentoring of team to support rapid market growth

Consulted customers and companies with the current and next generation technologies

Generate business with Hospitals, HMO's and other health care organizations and labs.

Implementation of diagnostic systems focusing in infectious diseases

Customers education in guidance in system implementation and adaptation to routine work.

The work done in those years set infrastructure and education that is used used until today in the molecular Diagnostic systems in many healthcare organizations and labs.

Independent consultancy in market mapping and general consultancy in the bio field.

• Expanded customer base and boosted profit within product line.
• Attended advanced training sessions and conferences to increase product knowledge and productivity.
• Met with existing customers and prospects to discuss business needs and recommend optimal solutions.
• Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages.
• Increased sales by offering advice on purchases and promoting additional products.