Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Trent Craig

Chicago

Summary

Highly analytical, data-driven, and passionate E-commerce/Marketing Manager that has demonstrated 4.5+ years of growing clients' (ranging from CPGs, Lawn and Garden, Sporting Equipment, and more) paid media and overall online retail businesses. Strong understanding on strategic planning and execution in order to drive growth by gaining new to brand customers and expanding current customer bases. A team leader that builds strong relationships and trust with clients, partners, vendors, and colleagues.

Overview

6
6
years of professional experience

Work History

Commerce Manager

Spark Foundry
10.2022 - Current
  • Manages over $55M in media spend across both paid search and display tactics across Amazon, Instacart, and other platforms.
  • Outlined a new ad strategy for a CPG's Instacart business that yielded a 3x improvement in return on ad spend YoY.
  • Recognized by Amazon Ads as one of the first advertisers in the CPG space to utilize Amazon Marketing Cloud data to build unique remarketing and retargeting audiences across several ad campaigns.
  • Streamlined a monthly budget tracking process across 20+ retailers in order to deliver accurate reporting to all points of contact both internal and external.
  • Presented multiple informational and educational sessions on Media 101 to over 50 client team members.
  • Guides a direct report and other analysts on the team on reporting, strategizing, planning, and analyzing data in order to drive best results for the client's retail media business.

ECommerce Specialist and Senior Account Specialist

Marshall Associates, Inc.
07.2019 - 10.2022
  • Methodically outlined both high level and deep-dive strategies for 10+ brands across Amazon.com, Homedepot.com, and Lowes.com.
  • Executed sales forecasts and promotions for brands ranging from $1M to $25M in yearly online sales with catalogs of all sizes (10 items to 2000+).
  • Identified competitive landscape and scope while examining opportunities that will lead to incremental sales (5+ brands managed with 100%+ YoY Growth).
  • Thoroughly reported overall sales trends, traffic & conversion, promotion performance and created recommendations on an item, category, and brand level on a weekly basis.
  • Effectively provided step by step plans and guidance to brands on topics including (but not limited to): new item setup, content creation, inventory planning, pay per click advertising, promotional budgeting, and features unique to top online retailers.

Marketing Strategist Intern

Bright Blue
01.2019 - 05.2019
  • Innovated and built processes for a student-ran marketing agency at Butler University.
  • Presented services, capabilities, and solutions to over 15 small and medium sized local businesses.
  • Completed research on a variety of brands across several industries top provide suggestions on creative, social, and overall business growth opportunities.
  • Oversaw social media platform posts, search engine marketing campaigns, and additional client deliverables in a timely yet effective manner.

Product Management Intern

Allegion
05.2018 - 08.2018
  • Examined extensive raw data sets and created pricing tool for internal sales team to analyze and make data-driven decisions.
  • Pinpointed and classified slow moving and obsolete inventory and provided recommendations to liquidate through multiple channels.
  • Evaluated performance of SKU families in the residential security division and outlined plans to rationalize.

Education

BBA: Marketing and Finance -

Butler University
Indianapolis, IN
05.2019

Skills

  • E-commerce Platforms: Amazon Com and Fresh, Home Depot, Lowe's, Instacart
  • Online Advertising: Amazon Ads, Amazon DSP, Instacart Ads
  • Microsoft Excel/Powerpoint
  • Budget Management
  • Sales Forecasting and Reporting
  • Conversion Rate Optimization
  • Performance Monitoring
  • Competitor Analysis
  • Pricing Strategy
  • Team Leadership

Timeline

Commerce Manager

Spark Foundry
10.2022 - Current

ECommerce Specialist and Senior Account Specialist

Marshall Associates, Inc.
07.2019 - 10.2022

Marketing Strategist Intern

Bright Blue
01.2019 - 05.2019

Product Management Intern

Allegion
05.2018 - 08.2018

BBA: Marketing and Finance -

Butler University

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Trent Craig