Traci Ziemann
Hanover Park
Summary
Results-driven Senior Marketing Analyst with a proven track record at Winston Brands, Inc., leveraging business intelligence and project management skills to enhance customer acquisition and retention. Achieved over 70% of gross demand through strategic catalog circulation and data-driven insights, while fostering team productivity and delivering actionable marketing campaign analysis.
Overview
26
26
years of professional experience
1
1
Certification
Work History
Senior Marketing Analyst
Winston Brands, Inc
Elk Grove Village
09.2018 - Current
- Provided actionable insights on promotions, sales, and marketing effectiveness to key stakeholders.
- Collaborated with Director, CRM, and Channel Segmentation to identify opportunities for enhancing customer performance.
- Evaluated data requirements by interfacing with database partner for comprehensive reporting.
- Executed scheduling, reporting, and segment analysis to support strategic initiatives.
- Oversaw planning and implementation of weekly catalog circulation, ensuring effective distribution.
- Identified new customer prospects while retaining existing clientele through targeted circulation plans.
- Managed 45 in-home dates, driving circulation of 1.25 million, contributing over 70% of company’s gross demand.
- Led one direct report to enhance team productivity and output.
Account Manager/Senior Marketing Consultant
Blue Tangerine
Melbourne
01.2017 - 09.2018
- Led accounts across industries to achieve shared vision and objectives.
- Spearheaded website projects, including layout updates and new section additions.
- Advised clients on potential website improvements while managing site engagement.
- Delivered monthly reports on website metrics, including conversions and traffic.
- Devised and executed goal metrics using Google Tag Manager and Google Analytics.
- Facilitated onboarding process for new clients utilizing marketing services.
- Shared timely updates through data feeds for BDX and Zillow.
- Acted as liaison between developers and clients to ensure project alignment.
Senior Marketing Consultant
Triad Analytics
Lawrence
01.2014 - 09.2018
- Identified areas of opportunity through testing plans for contact and product group evaluations.
- Designed and implemented budget and mailing plans to achieve goals.
- Conducted post-campaign analysis using matchback data for performance insights.
- Maintained client databases to ensure data accuracy and accessibility.
- Evaluated client data to provide actionable insights and recommendations.
- Led email campaigns utilizing Bronto and NCR platforms for effective outreach.
- Supervised B2B and B2C campaigns by coordinating efforts with clients.
- Liaised with vendors for cooperative database access to enhance prospect modeling.
Senior Media Campaign Specialist
MyPoints
Schaumburg
04.2011 - 01.2014
- Steered media production by collaborating with support teams across design, quality control, and finance.
- Drove campaign production in email, display, shopper marketing, and survey platforms for clients including Wirefly and Walmart.
- Led media production initiatives to achieve defined goals within established timelines.
- Supervised end-to-end campaign processes, ensuring effective delivery and thorough post-campaign analysis.
- Implemented customized tracking methods based on client and campaign requirements while providing technical support.
- Coordinated efforts with agencies such as LinkShare and Commission Junction to enhance campaign performance.
- Guided new hires in issue tracking and resolution to promote team efficiency.
- Served as primary client contact, delivering exceptional customer service and maximizing ROI through performance analysis.
Circulation Manager
Design Toscano
Elk Grove Village
07.2006 - 04.2011
Project Consultant
Experian
Schaumburg
05.2000 - 07.2006
Education
Master of Business Administration -
Northern Illinois University
DeKalb, ILBachelor of Science - Concentration in Marketing
Bradley University
Peoria, ILDirect & Interactive Marketing Certificate -
DePaul University
Skills
- Customer acquisition and retention
- Marketing campaign analysis
- Business intelligence
- Budgeting and forecasting
- Project management
- Digital marketing and direct mail
- Microsoft Office expertise
- Google Analytics proficiency
- Internet and intranet management
- Proprietary software knowledge
- Tableau data visualization
Certification
Direct & Interactive Marketing Certificate, DePaul University via Experian
Timeline
Senior Marketing Analyst
Winston Brands, Inc
09.2018 - Current
Account Manager/Senior Marketing Consultant
Blue Tangerine
01.2017 - 09.2018
Senior Marketing Consultant
Triad Analytics
01.2014 - 09.2018
Senior Media Campaign Specialist
MyPoints
04.2011 - 01.2014
Circulation Manager
Design Toscano
07.2006 - 04.2011
Project Consultant
Experian
05.2000 - 07.2006
Master of Business Administration -
Northern Illinois University
Bachelor of Science - Concentration in Marketing
Bradley University
Direct & Interactive Marketing Certificate -
DePaul University