Tracey Horowitz

Led the global marketing from a blank canvas to a cohesive thriving and operational team.

How:

• Operationalized the brand voice, effectively propagating the company's message through our brands.
• Developed quantifiable reporting systems for on and offline awareness, conversion, funnel and reputation campaigns on Facebook, Google, Mailchimp and Tiktok.
• Developed and monitored the success of yearly and bi-annual
  branding and marketing strategic plans for four company
  brands.
• Strengthened communication skills and interactive learning through regular cross -brand meet ups and collaborations.
• Used digital tools for cross-brand collaboration, including monday.com and onedrive and facilitated the ongoing development.

Launched and implemented data-driven performance of all awareness, branding and conversion campaigns in all locations.

How:

• Implemented and monitored the success of marketing analytics and tracking tools across teams to measure performance leading to data-driven decisions.
• Monitored key metrics and analzyed results to improve performance, reduce CPL/CPI.Identified new digital opportunities, audience segments, creative directions and effective messaging to drive incremental growth

Led digitalization of on-site activities.

How:

• Provided leadership on UX projects, e-commerce and SEO.
• Led App and platform development for all brands
• Introduced cart abandonment optimization processes for online payments.
• Worked with online vendors and suppliers.
  

Crafted the distinct voice and visual identity for the parent entity and an emerging brand.

How:
• Developed product positioning and craft compelling messages across marketing channels.

• Led design team.
• Created multiple content sources defining the brand
• Led many webinairs on our emerging identity and brand story.
• Created social media channels and websites for 2 B2b brands.
• Led branding relaunch in Germany for upcoming company attraction in Berlin, working extensively on all projects with the local PR team.

Company partnerships

Which:

Developed Marketing, PR, and branding launch plan for the
Vector Group, owners of Electra Airways. B2b Market.

Developed and brought to fruition hundreds of marketing projects for well-known brands

Who:

EL AL, Okta, Marvel, KKL, Medlife, KKL, ProMedics, Boson Energy, Sami Najami, Unicloud, Tel-Arm CyberSecurity, Alignment Capital, AKGM, Alvexo, GVC, Daga Studios, Ezugi; Appsgeyser; NetoMedia; (within thefields of Hi tech, Start Ups, Medical Tech, Green Tech, Cyber Security, Finance, Online Gaming and Tourism.)

Increased business growth for multiple companies in-house and off-site.

How:

• Developed marketing strategy and biz dev. plans
• Led UX Content, Conversion Rate Optimization, Content Creation and Management, CRO, Pitchdecks, SMM strategy and performance analysis, SEO and CRO.
• Developed working relationships via webconferencing and cloud-based work sharing platforms .

Prepared companies for marketing of first round funding

How:

• Developed brand voice and visual identiy for websites and social media
• Developed executive summaries, pitchdecks and websites for investors.
• 
  Developed and maintaining Social media campaigns including blogging (Facebook, Twitter, Instagram, LinkedIn, Google+)
  

• Developed performance metrics to benchmark websites and conducted extensive research with subject matter experts to develop accurate content.
• Created content and all marcom for 10 e-commerce websites. Utilized analytics and site metrics to determine areas of improvement.
• Monitored website analytics and metrics to track content performance and identify areas of improvement.

• Developed tight professional relationships with media planners, identified and targeted audiences for campaigns.
• Sold nontraditional advertising in niche publications, commercial publications, digital platforms, and direct mail formats.
• Juggled multiple projects and several clients at a time

• Created low budget promotions (copy writing and content). Generated and nurtured Email Marketing campaigns. Utilized market trends and target audience statistics to effectively and appropriately market products.