Joanna Serafin
Greater Chicago Area
Summary
Results-oriented sales professional with a diverse background in business development, marketing, strategic planning, client relationship management, and customer service. Over 20 years of experience with a proven track record of successfully selling and supporting network transformation solutions across various industries on a global scale. Expertise in Consultative Sales Management, Global WAN/SDWAN, Cloud Voice, Security services, and M2M/IoT solutions. Excels in conducting comprehensive business cases and analysis to drive successful outcomes. Takes a consultative approach to empower clients in achieving their business goals and objectives. Prioritizes building strong and profitable relationships with clients, business partners, and vendors to maximize business growth and potential. Consistently delivers innovative solutions with an outside-of-the-box mindset.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Strategic Account Lead
AT&T Global Solutions
09.2020 - Current
- Leading and directing multinational account teams which sell to and support multibillion clients for AT&T Global Business Industry Solutions
- Responsible for $47M portfolio
- Established 'trusted partner' relationships with clients at all levels
- Led large complex network implementations and network transformations on global scale
- Delivered exceptional customer service by addressing concerns promptly and proactively resolving issues for key clients.
- Maintained consistent communication channels with strategic accounts through regular calls, meetings, and correspondence that fostered trust in our relationship management approach.
- Implemented strategic account plans to drive revenue growth and expand market share.
- Conducted regular business reviews with strategic accounts to identify areas of improvement and maximize value delivery.
- Increased client retention by establishing and maintaining strong relationships with key strategic accounts.
- Built lasting rapport with decision-makers at strategic accounts by demonstrating expertise in their industries.
- Negotiated contracts and agreements, securing long-term business partnerships with top-tier clients.
Senior Account Manager
AT&T Global Solutions
08.2008 - 09.2020
- Sales lead and key support focusing on growth and support for existing and new wirelines services with emphasis in expansion of MPLS and BVOIP transformations for national accounts
- Managed and grew a base of over 40 mid market national accounts
- Prepared and evaluated business cases, ROIs and RFP responses
- Negotiate and manage complex contracts, ensuring long term partnerships.
- Met with customers to discuss and ascertain needs, tailor solutions and close deals.
- Led regularly scheduled cadences with clients at all levels to strengthen relationships
- Coordinated efforts across teams to ensure seamless delivery of products and services to clients.
- Enhanced communication between departments for more effective problem-solving and collaboration.
- Provided extensive support in sales, technical and business areas to key accounts.
- Developed deep knowledge of customer businesses and relationship to company objectives.
- Analyzed data on client behavior patterns to inform future account management strategies, resulting in higher retention rates.
- Streamlined account management processes, improving overall efficiency and productivity.
Technical Sales Consultant / IP Hunter
AT&T Global Solutions
07.2007 - 08.2008
- Focused on growing WAN and BVOIP revenues in Acquisitions accounts
- Identified and designed connectivity solutions
- Migrated TDM technology to SIP environments
Sales Executive
AT&T Global Solutions
07.2003 - 07.2007
- Insides Sales focusing on new and renewals of voice and TDM services
- Supported resolutions of implementations, billing and service related
- Identified telephony solution with Avaya, Cisco
Education
Bachelor of Science - Human Resource Management
Northern Illinois University
DeKalb, IL01.2003
Skills
- Fluent in Polish
- Operable in Russian
- Knowledgeable of International business cultures
- Team Building
- Executive Relationships
- Strategic Decision Making
- Tactical Planning and Execution
- Negotiating Complex Contracts
- Verbal Communication Skills
- Corporate Writing Skills
Certification
- Axiom Solution Selling
- Axiom Selling Strategies
- AT&T University SASE & XDR, AT&T University
- Multi Edge Access Computing, AT&T University
Awards
- 2x Diamond Club Winner (Top 3%)
- 4x Sales to Excel Winner (Top 5%)
- 2x Run through the Warehouse Winner
- 10x + notables sales and recognitions at AT&T
Timeline
Strategic Account Lead
AT&T Global Solutions
09.2020 - Current
Senior Account Manager
AT&T Global Solutions
08.2008 - 09.2020
Technical Sales Consultant / IP Hunter
AT&T Global Solutions
07.2007 - 08.2008
Sales Executive
AT&T Global Solutions
07.2003 - 07.2007
Bachelor of Science - Human Resource Management
Northern Illinois University
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