The Skinny

• We work with entrepreneurs and companies to develop, capture, and leverage their story.
• Our process includes story-mapping where we strategically organize our clients' experiences into a journey we want to take the audience on to drive towards a desired outcome.
• All of our writing is drafted using AI and then edited by humans.
• Our process utilizes transcripts from recordings to authentically capture the voice of the founder or other team members.
• We have created story assets for entrepreneurs and companies in many channels including books, podcasts, articles, newsletters, social media, and more.
• We plug into existing marketing teams to give them the assets they need to execute and succeed.
• Each engagement is custom built a new playbook is created for each client as each story is different and needs to be told differently.
• We have successfully completed 14 projects in our first 18 months and are currently working on 16 more with room to continue growing.

Our successes include:

• Acliviti - Worked with the founder to tell and capture his story and where he believes the market is moving to hand off to the sales & marketing teams. Feedback included how they have been trying to get something like this done for 5 years and have not been able to.
• Blackline IT - After being in business for 35 years the founder went through our process and adjusted their target market and positioning to go after a gap in the market identified through developing his story.
• Carver Peterson - By capture the founder's story in book format he was able to leverage it to get media appearances, open doors, generate leads, and shorten the sales cycle.