TERRELL STARKS
Chicago
Summary
Strategic leader driving audience insights and creative strategy with a proven record of generating over $8M in quarterly business impact. Expertise in leading cross-functional teams and delivering innovative solutions across film, television, and digital media, leveraging market intelligence and consumer research to inform decisions and enhance brand engagement.
Overview
8
8
years of professional experience
Work History
Co-Founder | Executive Producer | Creative Strategy Lead
STARKOSI PRODUCTIONS
01.2025 - Current
- Direct strategic development of original film, television, and digital media properties from concept through production planning.
- Lead production operations and creative execution teams of 40+ cast members, crew, contractors, and creative partners.
- Conduct audience segmentation, market analysis, competitive intelligence, and positioning research to guide creative and commercial decision-making.
- Develop investor presentations, financing strategies, business plans, pitch materials, and long-term growth roadmaps.
- Manage development budgets, production schedules, stakeholder communications, and external partnerships.
- Built audience growth initiatives generating 10M+ cumulative impressions across owned, earned, and partner channels.
- Oversee development of original intellectual property including The Exchange and A Colorful Aura.
GLOBAL BRAND & AUDIENCE INSIGHTS CONSULTANT
01.2018 - Current
- Collaborated with leading global brands across fashion, beauty, lifestyle, and consumer goods sectors.
- Supported campaigns and partnerships with organizations including Foot Locker, Lacoste, Nivea, Abercrombie & Fitch, Express, Kohl's, Shopbop, Beyond Yoga, and other international brands.
- Worked across North America, Europe, and Africa providing consumer-facing insights across diverse audiences and markets.
- Evaluated audience engagement trends, campaign effectiveness, brand positioning, and consumer sentiment.
- Contributed to campaigns generating millions of consumer impressions across digital, retail, and social channels.
Global STP Product Development Ingredient Scientist - North America
KRAFT HEINZ CO.
01.2023 - 01.2025
- Led strategic innovation and commercialization initiatives supporting product portfolios within one of the world's largest food and beverage organizations.
- Directed and mentored a team of 12 scientists, engineers, and technical associates across multiple innovation programs.
- Led development initiatives supporting technologies that delivered $8M+ in quarterly cost savings through formulation optimization, ingredient innovation, and process improvements.
- Managed cross-functional projects spanning R&D, Marketing, Consumer Insights, Operations, Regulatory Affairs, Procurement, and Commercial Leadership.
- Synthesized consumer research, market intelligence, and technical data into strategic recommendations influencing innovation roadmaps and business decisions.
- Contributed to intellectual property development, patent filings, and proprietary technologies supporting long-term business growth.
- Presented findings and strategic recommendations to senior leadership overseeing multi-million-dollar business portfolios.
- One of the world's largest food and beverage organizations
Associate Scientist
PROCTER & GAMBLE
01.2021 - 01.2023
- Developed technologies and innovation programs contributing to $3M+ in business savings and value creation.
- Designed experimental frameworks, consumer testing methodologies, and analytical systems supporting product development decisions.
- Led consumer-focused innovation initiatives for globally recognized brands, enhancing brand relevance and market positioning.
- Authored technical business cases and recommendations that shaped multi-quarter innovation strategies and prioritized product development.
- Partnered with Brand Management, Consumer Insights, Engineering, Manufacturing, and Commercial teams to drive product commercialization.
- Contributed to intellectual property development and patent initiatives, bolstering future innovation pipelines and competitive advantage.
- A Fortune 100 organization
Education
Bachelor of Science - Chemical Engineering, Business
Tuskegee University
Tuskegee, AL06-2021
Skills
- Content Strategy
- Brand Strategy
- Creative Development
- Consumer Insights
- Audience Research
- Market Intelligence
- Competitive Intelligence
- Audience Growth
- Data Storytelling
- Creative Analytics
- Marketing Analytics
- Project Leadership
- Cross-Functional Leadership
- Stakeholder Management
- Strategic Planning
- Business Strategy
- Commercialization Strategy
- Qualitative Research
- Quantitative Research
- Research Design
- Research methodologies
- Data Visualization
- AI Research Platforms
- Film & Television
- Creative Rights Management
- Executive Presentations
- Creative Analytics
- Research methodologies
- Creative Rights Management
Technology And Analytics
- Excel
- PowerPoint
- Google Workspace
- Notion
- Canva
- Python
- ASPEN
- Data Visualization
- AI Research Platforms
- Consumer Research Methodologies
- Market Intelligence
Websites
Locations
- Chicago, IL
- Los Angeles
Selected Projects
- The Exchange - Creator & Executive Producer
- A Colorful Aura - Producer
Core Expertise
- Consumer Insights
- Audience Research
- Entertainment Strategy
- Qualitative Research
- Quantitative Research
- Research Design
- Creative Development
- Film & Television
- Content Strategy
- Consumer Psychology
- Market Intelligence
- Competitive Intelligence
- Brand Strategy
- Strategic Planning
- Business Strategy
- Data Storytelling
- Executive Presentations
- Stakeholder Management
- Cross-Functional Leadership
- Project Leadership
- Commercialization Strategy
- Marketing Analytics
- Audience Growth
- AI-Assisted Research
Timeline
Co-Founder | Executive Producer | Creative Strategy Lead
STARKOSI PRODUCTIONS
01.2025 - Current
Global STP Product Development Ingredient Scientist - North America
KRAFT HEINZ CO.
01.2023 - 01.2025
Associate Scientist
PROCTER & GAMBLE
01.2021 - 01.2023
GLOBAL BRAND & AUDIENCE INSIGHTS CONSULTANT
01.2018 - Current
Bachelor of Science - Chemical Engineering, Business
Tuskegee University