Terrance White

Account(s): Kimberly-Clark & Kelloggs
Brands: Huggies | Pull-Ups | Cottonelle | Kotex | Poise | Scott | Goodnites | Depend

• Led teams in translating above-the-line brand ideas into culturally relevant shopper executions across retail touchpoints.
• Drove creative shopper work for Kellogg's across retailers, including Target, Albertsons, Meijer, Whole Foods, Sprouts, Ahold, and H-E-B.
• Owned the development of shopper toolkits to help brands show up accurately and consistently across retailer executions.
• Collaborated with IAT teams to ensure new brand ideas were executed well across shopper marketing tactics.

Account: Google
Brands: Google Chrome | Android

• Worked with strategy and social teams using social listening to monitor social campaigns and inform brand perception.
• Oversaw brand social content and asset management through Airtable to keep creative teams aligned.
• Conducted weekly social audits to identify opportunities for stronger engagement, and strategic growth.

Account: Brown Forman
Brands: Jack Daniels | Woodford Reserve |Old Forester| Herradura | El Jimador

• Concepted and pitched a Gen Z–focused campaign for Jack Daniel’s, “Don’t Waste an Ounce.”
• Helped bring new campaigns to life by managing lifestyle creative assets across Jack Daniel’s Flavors and the London Underground.
• Used competitive brand audits and market trends to recommend campaign opportunities and guide strategic thinking across creative and strategy teams.

Account(s): Illinois Department of Human Services | Rogers Park Business Alliance | IPRA | Kelso-Burnett |

• Used community-driven insights to support and inform branding strategies.
• Created communication materials and marketing, including slide decks, press releases, and social media content, to enhance brand visibility and engagement.
• Supported on-set production for Illinois-based shoots, and coordinated with clients to ensure the creative is aligned with expectations.