Tatiana Emelianova

• Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
• Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
• Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
• Increased brand awareness by developing and implementing strategic marketing campaigns.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
• Managed social media accounts for optimal audience engagement and increased online presence (Google Ads, Facebook, Instagram)
• Coordinated with sales teams and call-center to align marketing and sales strategies, driving revenue engagement and growth.
• Analyzed campaign performance data to adjust tactics and maximize ROI (from 500% to 850%).
• Managed social media accounts, engaging with followers and creating loyal brand community.
• Enhanced online presence, optimizing website content for SEO and improving user experience.
• Conducted market research to identify new opportunities and target markets.
• Managed budget allocation and resource utilization to maximize marketing ROI.
• Created and managed social media campaigns to increase brand engagement.

• Interaction with the services of the company's subsidiaries in the framework of the development and submission of technical and commercial proposals for the supply, as well as interaction with the services of the plants;
• Modeling of raw materials markets, estimation of model parameters, making forecasts;
• Search for directions to improve the efficiency of purchases, sales, logistics;
• Analysis of the market and competitive environment (market research, emphasis on the B2B market), formation of a market sales strategy;
• Planning and forecasting (operational, short-term and long-term);
• Formation and maintenance of a database in MS Excel, Project, PowerPoint, as well as SAP BMR, SAP IBP
• Established strong relationships with key stakeholders, fostering collaboration across departments for seamless product development.
• Improved user experience by collaborating closely with design and development teams on UI/UX enhancements.
• Managed product roadmaps, aligning with company goals and ensuring timely delivery of key features.
• Drove go-to-market plans for product releases, coordinating marketing efforts to raise brand awareness and generate leads.
• Led cross-functional teams for successful product launches, resulting in increased market share.
• Mentored junior Product Managers in effective project management techniques and industry best practices.
• Optimized email campaigns to increase open and click-through rates.

• Streamlined administrative processes for increased productivity with thorough attention to detail.
• Implemented new procedures for document storage, resulting in easier access to important files.
• Assisted in event planning and execution, resulting in successful company functions.
• Prepared and distributed meeting materials, ensuring timely access for all attendees.
• Provided exceptional customer service by addressing inquiries promptly and professionally via phone or email correspondence.
• Handled incoming calls professionally while directing callers to appropriate personnel quickly.
• Trained junior staff members in proper protocols and procedures to maintain consistency across the organization.
• Hired, managed, developed and trained staff, established and monitored goals.

• Achieved objectives in sales, costs, employee retention, food quality, cleanliness and sanitation to maintain guest satisfaction and high-quality customer service.
• Fostered culture of excellence among staff, leading by example and encouraging continuous improvement.
• Developed and maintained clean and welcoming entrance area, making positive first impression on guests.
• Addressed customer concerns promptly and professionally, resolving issues to maintain high levels of satisfaction.
• Liaised with senior management to attract, develop and retain staff.
• Supported marketing efforts by coordinating promotional events within the restaurant space.
• Streamlined reservation process for increased efficiency and improved guest experience.
• Collaborated with management team to plan and execute special events, enhancing restaurant's reputation and guest loyalty.

• Supervised staff and delegated tasks to maintain positive, productive administrative operations.
• Updated reports, managed accounts, and generated reports for company database.
• Ensured smooth daily operations with timely completion of all essential administrative tasks and responsibilities.
• Improved office efficiency by implementing streamlined administrative processes and procedures.
• Provided exceptional administrative support for executive-level staff, ensuring that their needs were met promptly and accurately in order to facilitate smooth daily operations.
• Greeted visitors, employees and clients politely and professionally for excellent reception service.
• Oversaw budget management for administrative functions, ensuring all expenditures remained within allocated funds.

Winning in the competition: the best employee of the year, "The face of the hotel 2019"