Tana Dvorak
Algonquin
Summary
Results-driven Sales Success Manager with experience supporting sales teams through event marketing execution, campaign coordination, and sales operations support. Proven ability to manage team calendars, execute multi-channel outreach (email, direct mail, social), track activity, and support territory performance. Highly organized, collaborative, and detail-oriented with strong communication skills.
Overview
22
22
years of professional experience
Work History
Sales Operations/Senior Marketing Coordinator
NIR Roof Care, Inc.
Huntley
02.2013 - 05.2024
- Coordinated product launches by developing press releases, coordinating media outreach activities and managing event logistics.
- Prepared monthly performance reports measuring success against established objectives.
- Implemented loyalty programs to increase customer retention rates and encourage repeat business.
- Managed sales pipeline using CRM tools to track leads and follow-ups.
- Coordinated daily scheduling for multiple teams across various projects.
Finance Controller
NIR Roof Care, Inc.
Huntley
09.2008 - 02.2013
- Developed financial models to support strategic decision-making initiatives.
- Developed an annual budget and compared actual expenses against the projected budget.
- Identified opportunities for process improvement through automation or streamlining.
Customer Care Manager
National International Roofing, Corp.
Huntley
09.2002 - 09.2008
- Collaborated with sales teams to improve customer satisfaction initiatives.
- Developed and implemented customer service policies and procedures.
- Provided support during the onboarding of new clients and customers.
- Prepared documentation, reports, and logs to identify and manage sales metrics and support process driven activities.
- Actively participated in team meetings to discuss current projects or initiatives.
- Identified potential opportunities for cross-selling or upselling services or products to customers.
Inside Sales Manager
Northern Illinois Roofing, Corp.
Huntley
01.2002 - 09.2002
- Participated in weekly strategy sessions with executive leadership team to brainstorm new ideas for growth initiatives.
- Managed a team of 15 inside sales representatives, providing guidance, coaching and training.
- Conducted weekly one-on-one meetings with each inside sales representative to review performance and set individual goals.
- Analyzed customer data to identify potential opportunities for growth in new markets.
- Worked with marketing department to prepare campaigns for lead generation.
- Coordinated scheduling and resource allocation for optimal team performance.
- Managed daily operations of call center teams to ensure effective service delivery.
Education
MBA - Business Administration And Management
Southern Illinois University, Edwardsville
Edwardsville, IL12-2023
Bachelor of Science - Business Administration and Management
Columbia College
Chicago, IL12-1999
Skills
- Product launches
- CRM (Salesforce) sales pipeline optimization/management
- Performance reporting
- Loyalty program implementation
- Event coordination
- Customer relationship management
- Google & Calendly scheduling and calendar management
- QuickBooks mastery
References
References available upon request.
Timeline
Sales Operations/Senior Marketing Coordinator
NIR Roof Care, Inc.
02.2013 - 05.2024
Finance Controller
NIR Roof Care, Inc.
09.2008 - 02.2013
Customer Care Manager
National International Roofing, Corp.
09.2002 - 09.2008
Inside Sales Manager
Northern Illinois Roofing, Corp.
01.2002 - 09.2002
MBA - Business Administration And Management
Southern Illinois University, Edwardsville
Bachelor of Science - Business Administration and Management
Columbia College