Tamar Cohen
Senior Product Manager
Summary
Results-driven Product Manager with over 4 years of experience crafting innovative digital products through a full product lifecycle in the gaming and technology sectors. Demonstrated success in cross-functional team leadership, strategic planning, and delivering high-impact solutions that drive business growth. Passionate about creating exceptional user experiences and leveraging data-driven insights.
Overview
10
10
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Senior Product Manager
Playtika
2022.01 - Current
- Executed a 'friends referral' program that increased organic installs by 5x, demonstrating strong user acquisition and growth capabilities.
- Owned the DTC (direct-to-consumer) stream, resulting in a 56% increase in revenue within 5 months through cross-functional team alignment and innovative product strategies.
- Successfully achieved a 91% lift in subscriptions, with a significant improvement in subscription retention month over month, leading to a substantial lift in revenue.
- Drove localization for four new languages through close collaboration with key teams, which boosted Day 30 conversion by 34% increased retention by 21%, and reach to new demographics.
- Led a series of retention-focused features through the full product lifecycle that increased Day 7 and Day 21 retention and boosted daily revenue by 36%.
- Managed quality control across all web and mobile platforms, including platform-specific updates like legal changes to guarantee seamless functionality and up-to-date opportunities.
- Established strong relationships with key stakeholders, fostering collaboration across departments for seamless product development.
Architect & Project Manager
Price Architects
2021.01
Project Manager and Lead Architect
Rani Ziss Architects
2019.01 - 2020.01
Architect
Hollwich Kushner
2018.01
Architect
FrontOffice Tokyo
2017.07 - 2017.11
Architect, student position
GSArch, Gottesman-Szmecman
2016.01 - 2017.01
Education
Global MBA - Innovation & Entrepreneurship
Reichman University
2022.01 - 2024.01
B.Arch. - Bachelor of Architecture
University of Ariel
2014.01 - 2019.01
Skills
Effective leadership
Clear communication
Stakeholder management
Product roadmaps
Product vision and strategy
Teamwork and collaboration
End to end feature delivery
Prioritization and execution
Data-driven decision making
Research and trend analysis
Timeline
Senior Product Manager
Playtika
2022.01 - Current
Global MBA - Innovation & Entrepreneurship
Reichman University
2022.01 - 2024.01
Architect & Project Manager
Price Architects
2021.01
Project Manager and Lead Architect
Rani Ziss Architects
2019.01 - 2020.01
Architect
Hollwich Kushner
2018.01
Architect
FrontOffice Tokyo
2017.07 - 2017.11
Architect, student position
GSArch, Gottesman-Szmecman
2016.01 - 2017.01
B.Arch. - Bachelor of Architecture
University of Ariel
2014.01 - 2019.01