Tali Codner
Herzliya,TA
Summary
Highly motivated professional with 5 years of experience in digital marketing. Passionate about combining strategic thinking with creative execution to drive growth and build strong client relationships. Known for a strong work ethic, adaptability, and exceptional interpersonal skills. Eager to take on new challenges and deliver measurable results.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior PPC Campaign Manager
Operad
Tel Aviv
06.2023 - Current
- Developed and executed data-driven PPC strategies for B2B clients, optimizing lead generation across local and global markets.
- Conducted in-depth competitor and market analysis to inform strategic decisions and maximize campaign effectiveness.
- Managed and scaled campaigns across Google Ads, Bing Ads, Meta Ads, and LinkedIn, tailored to long B2B sales cycles and niche targeting.
- Performed advanced data analysis using GA4, SEMrush, and SimilarWeb to identify performance trends and conversion opportunities.
- Built automated dashboards and reports using Looker Studio and Supermetrics to streamline insights and reduce manual workload.
PPC Team Leader
OCEAN MEDIA - TMF
Tel Aviv
11.2021 - 06.2023
- Experienced team leader with a hands-on approach to mentoring, motivating team members, and fostering a collaborative, high-performance environment.
- Provided structured training, ongoing coaching, and performance feedback to support professional growth and ensure team alignment with campaign goals.
- Proven track record in leading high-impact PPC campaigns across platforms, including Google Ads, DV360, Meta Ads, TikTok, and Taboola—consistently achieving measurable results.
Junior PPC Campaign Manager
OCEAN MEDIA - TMF
Tel Aviv
01.2021 - 11.2021
- Monitored and optimized campaign performance by adjusting bids, refining ad copy, and applying best practices to boost CTR and conversion rates.
- Analyzed campaign data using Google Analytics and platform-specific tools, delivering clear, actionable insights through regular performance reports.
Education
Bachelor of Arts - Behavioral Sciences
Ruppin Academic Center
Hefer Valley Regional Council09.2020
Diploma Course - PPC Campaign Managment
Digitalent
Tel AvivCertification
- Facebook Blueprint Certification
- Google Ads Search Certification
- Google Ads Display Certification
- Google Ads Video Certification
- Google Advanced Data Analytics Professional Certificate
- Meta Marketing Analytics Professional Certificate
Languages
Hebrew, English
First Language
References
References available upon request.
Timeline
Senior PPC Campaign Manager
Operad
06.2023 - Current
PPC Team Leader
OCEAN MEDIA - TMF
11.2021 - 06.2023
Junior PPC Campaign Manager
OCEAN MEDIA - TMF
01.2021 - 11.2021
Bachelor of Arts - Behavioral Sciences
Ruppin Academic Center
Diploma Course - PPC Campaign Managment
Digitalent
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