HubSpot
TAL VANUNU
CMO | VP Marketing | Hands-On Marketing Leader | Driving Growth And Innovation
Haifa,HA
Summary
Qualified Marketing Executive with 14 years of experience in driving strategic marketing initiatives, entrepreneurial ventures, and successfully leading high-performing teams.
Proven successful at B2B and B2C marketing, working closely with clients to closely manage marketing projects and realize profitable outcomes. Expert in strategizing company growth and monitoring new business technologies and markets closely. Skilled leader and project manager.
Overview
12
12
years of professional experience
2
2
Languages
Work History
CMO
Live Network LTD
04.2016 - Current
- Managed all marketing aspects for over 20 clients each month
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
- Defining Ideal Customer Profile (ICP), Market Research and Segmentation, Value Proposition Development, Analytics and Optimization.
- Budget Management: Proven ability to manage marketing budgets efficiently, maximizing ROI while maintaining strong focus on cost control.
- Lead and mentor team of marketing professionals, providing guidance, setting clear goals, and fostering culture of continuous improvement
- Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement
CMO, Head Of Marketing & Product
Valigara Online LTD SaaS, High-tech Company
02.2021 - 01.2023
- Managing marketing department and 6 employees, increasing number of advertising platforms, thus increasing incoming leads by 18%
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
- Implemented key initiatives and activities aligned with brand strategy and brand advocacy.
- Managed relationships with key industry partners and implemented promotional initiatives to maximize marketing program performance.
- Created and managed marketing budget, ensuring maximized ROI.
- Going to conferences abroad and in US, and presenting product to potential customers, increasing company's sales by 22%
- Defining KPIs for teams and achieving goals, while managing tasks and times in combination with several departments in company (sales, cs, marketing, support)
CEO
T.T Tel Aviv Restaurants LTD
10.2016 - 11.2021
- Built productive relationships with industry partners and competitors to support strategic business objectives.
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Successfully launch innovative product lines, driving 40% boost in sales within first year of launch.
- DevOps, Developing business plan, and execution. (end to end)
Founder
Love Story LTD
02.2017 - 06.2021
- Management of over 75 employees in various departments directly and indirectly
- Created organization's mission and vision statements for use by employees.
- Created and monitored promotional approaches to increase sales and profit levels.
- Developed key operational initiatives to drive and maintain substantial business growth.
- Conducted target market research to scope out industry competition and identify advantageous trends.
- Negotiated terms of business acquisitions to increase business base and solidify market presence
- Prepared annual budgets with controls to prevent overages
Executive Marketing Director
TVIP
06.2011 - 02.2016
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Captured new customers by optimizing business strategies and launching products to diversify offerings.(increased sales by 28%).
- Data-Driven Insights: Proficient in utilizing data analytics and market research to derive actionable insights, optimize marketing efforts, and make informed decisions.
- Define and execute multi-channel marketing campaigns that effectively generate demand, engage prospects, and nurture leads throughout customer journey.
Education
Tech Industry Cours -
Jolt -POMA PROGRAM 2021
TEL AVIV 01.2021 - 2021.04
Mainframe Course -
BMC SOFTWARE
IL 06.2015 - 2015.09
Bachelor of Science - B.Sc in Computer Science
Academic College of Tel-Hai
Tel-Hai 10.2011 - 2015.05
Skills
Product lifecycle management
Accomplishments
- Consistently commended by upper management for spearheading and leading effective marketing campaigns.
- Increased global eCommerce sales by 37% in one year.
- Supervised team of 15 staff members.
Timeline
CMO, Head Of Marketing & Product
Valigara Online LTD SaaS, High-tech Company
02.2021 - 01.2023
Tech Industry Cours -
Jolt -POMA PROGRAM 2021
01.2021 - 2021.04
Founder
Love Story LTD
02.2017 - 06.2021
CEO
T.T Tel Aviv Restaurants LTD
10.2016 - 11.2021
CMO
Live Network LTD
04.2016 - Current
Mainframe Course -
BMC SOFTWARE
06.2015 - 2015.09
Bachelor of Science - B.Sc in Computer Science
Academic College of Tel-Hai
10.2011 - 2015.05
Executive Marketing Director
TVIP
06.2011 - 02.2016
Software
Monday
Google suite
WordPress
Zapier
C
Java
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