Marketo
Tal Philos
Full Stack Marketer
Tel Aviv
Summary
Senior marketing executive and outstanding performer in strategy and growth in tech companies (SaaS, PaaS). Proven success in leadership, team building and working in new operations with excellence. Innovation, creativity, hard work and teamwork are keys to success.
Overview
13
13
years of professional experience
3
3
Languages
Work History
Product Evangelist
Sternum
07.2022 - Current
- Research the IoT security and observability ecosystems and create an outbound plan for execution (events, webinars, meetups, podcasts, awards, etc).
- Influenced prospect's decisions in critical business areas by using conceptual selling techniques and technical content.
- Identified and developed programs to support the sales team and improve conversions (15%)
- Managed marketing and sales ops (HubSpot, PipeDrive, Outreach)
- Planned marketing initiatives and leveraged developer community networks to promote the product.
- Owned social media ((Twitter), planning, executing and achieving 50% growth in the first 6 months.
- Led partner marketing (with ARM, Zephyr, NXP, H-ISAC, accenture, Gartner, etc.)
Head of Commuity
Lumigo
12.2021 - 06.2022
- Increased brand awareness through development and implementation of successful dev campaigns. Producing "developer content", partnerships and community engagements plan.
- Taught in-house employees strategies for successful internal and external communications. Personal brand development and creative workshops.
- Built and strengthened industry partnerships to improve product placements, amplify coverage and maximize effectiveness of marketing strategies within the serverless observability ecosystem.
- Researched latest market trends and analyzed data to develop b2d strategies and tactics.
Chief Growth (Biz-Dev & Marketing) Officer
Uni.Diamonds
05.2018 - 04.2020
- Overseeing the entire marketing lifecycle - across brand and content strategy, demand generation, product marketing, field marketing, research, sales enablement and operations.
- Conceptualized and deployed enhanced product features and optimized implementation for use in marketing and business strategies (Machine Learning and AI features).
- Defined and built the partners ecosystem strategy,and increasing partners engagement and revenue stream for both sides (1M).
- Full cycle Salesforce implementation and process design including designing the architecture, and structuring automated processes.
- Expanded client base by leveraging multifaceted growth strategies (1000% annual growth).
- Marketing Website and eCommerce platform design and built. Developed a unique UI and UX to ease conversion, and drive sales.
- Developed and implemented digital marketing plans incorporating SEO, social media platforms and video campaigns.
- Planned and executed 15 conferences and trade shows to maximize sales, lead generation and brand awareness.
- Worked closely with the company board and submitted monthly board reports.
Program Manager - Global Cloud Community
Google Cloud
Tel Aviv
11.2016 - 11.2017
- GDG Cloud Community program - launched the first Google Cloud community programs in EMEA (AMS (Jan 2016), then LON (Feb 2016), BRS (Feb 2016), & Tel Aviv (MAR 2016)).
- Building a global program at scale (>1000% yearly growth targets) - Crafting a global plan to maximize growth by leveraging existing resources and creating new scalable tools in order to impact devs, IT pros, architects, etc. Growing from 0 to 20k members in the first year.
- Developer focus marketing (B2D) - targeting developers from the IT world (startups and enterprise) to engage with our communities, be a part, or lead. Results were 100% quarter over quarter growth.
Product Marketing Associate - Google Cloud EMEA
Google Cloud
Tel Aviv
02.2014 - 01.2017
- EMEA B2B marketing team for super-growth Google's cloud business (>100% CAGR).
- Managed a cross European team (4 members) to plan and execute all of Google Cloud EMEA outbound activities.
- Led Google Cloud Leaders circle 2016 in Paris, delivering 120% to initial pipe targets.
- Planned and executed strategy for winning awareness and pipeline at major tradeshows (E.g MWC, Web Summit & Slush.
- Managed and built strategy with GCP's EMEA speakers bureau (Bateman group), consistently growing (70% y/y growth) speaking slot acceptance (CFPs).
- Own Google Cloud Next EMEA roadshow 2015, 2016 & 2017 - led and executed, delivering 150% to target. Worked with international vendors, creative agencies and Google's partners ecosystem.
Account Manager
ZeZe
Ramat Gan
02.2011 - 02.2014
- Producing commercial events for top tier brands(Lexus, Heineken, Dan real-estate, L'Oreal and many more).
- Experience in producing festivals, press conferences, product launches, kids activities, open air events, promotional events, music shows, conferences.
Education
Bachelor of Arts - International Relations, Comms And Journalism
Hebrew University Jerusalem
Jerusalem 01.2008 - 01.2012
High School Diploma - Computer Science
Makif Gimel
Ashdod 01.1996 - 01.2002
Skills
Full Stack Marketer
Business growth strategies
Product positioning
Thought leadership
Brand development
Miletery service
- Flight Cadet in the IAF Academy for 9 months.
- Instructing and training snipers for the IDF and managing the infantry snipers training program and foreign relationship .
Software
SalesForce
Google analitics
Hubspot
Gsuite
Google Data Studio
PipeDrive
Outreach
Monday
Timeline
Product Evangelist
Sternum
07.2022 - Current
Head of Commuity
Lumigo
12.2021 - 06.2022
Chief Growth (Biz-Dev & Marketing) Officer
Uni.Diamonds
05.2018 - 04.2020
Program Manager - Global Cloud Community
Google Cloud
11.2016 - 11.2017
Product Marketing Associate - Google Cloud EMEA
Google Cloud
02.2014 - 01.2017
Account Manager
ZeZe
02.2011 - 02.2014
Bachelor of Arts - International Relations, Comms And Journalism
Hebrew University Jerusalem
01.2008 - 01.2012
High School Diploma - Computer Science
Makif Gimel
01.1996 - 01.2002