Susan Hronik

• Created and maintained initiatives to improve brand visibility and increase audience engagement across all social media platforms.
• Executed web content strategies aligned with the magazine's goals and target tourism demographics.
• Worked with advertisers, ensuring high-quality content across print and digital platforms.
• Optimized email marketing campaigns for improved click-throughs to advertiser websites and tourism promotions.
• Worked as a team member to create website content to improve user experience and increase web traffic.
• Built and maintained relationships with the magazine's key advertisers.
• Launched successful digital marketing campaigns that achieved goals for increased traffic to the American Road magazine website.
• Optimized email campaigns to increase open and click-through rates for advertisers and sponsors.
• Maintained long-term advertiseraccounts by recommending strategies to promote brand effectiveness and advertisebenefits.
• Wrote and distributed press releases to promote the magazine's latest edition.
• Optimized email campaigns to increase open and click-through rates for advertisers.
• Researched, developed, and authored published articles for the magazine.

• Promoted National Scenic Byway as a tourist destination in northern Illinois.
• Produced large-scale, award-winning interpretive projects, public artwork, and annual visitor guide.
• Served as media contact for interviews and prepared all media releases.
• Managed print and digital advertising.
• Team participant for website development.
• Developed and maintained community partnerships.
• Team member and head writer for the creation and installation of the award-winning statewide Illinois Lincoln Highway Coalition mural project for 36 unique murals.
• Head writer and team member for the award-winning Illinois Lincoln Highway Coalition 16 Gazebo project.
• Team member and head writer for the Illinois Lincoln Highway Coalition's free-standing museum exhibits.
• Facilitated board meetings, presentations, and special events.
• Team member for the creation and installation of the Route 66 and Illinois Lincoln Highway Coalition Bike Rack project.

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• Full-time assistant to elementary campus principals and served as the direct office contact for parent and customer service.
• Managed scheduling of building usage, events, and appointments for staff and administration.
• Maintained daily attendance records and the school lunch program.
• Assisted in preparing reports, presentations, and correspondence for faculty and administration meetings.
• Oversaw inventory of office and classroom supplies.
• Coordinated daily administrative operations to enhance office efficiency.
• Assisted the school nurse with distributing students' daily medications.
• Secured volunteers for special school events.