STEVEN J. CARASSO
Cary
Summary
Experienced marketing and communications professional adept at translating strategic plans into measurable outcomes. Skilled in executing comprehensive multichannel strategies to augment brand exposure, boost sales, optimize digital engagement, generate top-notch leads, and foster enduring customer loyalty.
Overview
21
21
years of professional experience
Work History
Digital Marketing Manager
American Society of Safety Professionals
03.2022 - Current
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
- Led culture shift that created transparency & trust among team members.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
Owner
DeKalb Bar Tees/Hometown Vintage Tees
10.2020 - 02.2022
- Managed day-to-day business operations.
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Developed two e-commerce websites.
Marketing Manager
American Veterinary Medical Association
01.2018 - 09.2020
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Developed fundraising initiatives for the charitable Foundation resulting in $1.5+ million in donations.
- Managed social media accounts for optimal audience engagement and increased online presence.
Director of Marketing & Communications
National Association of the Remodeling Industry
11.2014 - 07.2016
- Lead the strategic marketing, communications, and public relations efforts.
- Elevated company profile in industry by spearheading comprehensive rebranding initiative.
- Enhanced data-driven decision-making by implementing advanced analytics and reporting tools.
- Increased company revenue by streamlining processes and implementing cost-saving measures.
- Coordinated trade show participation, maximizing exposure at industry events and generating valuable leads.
Project Manager, Marketing
North American Wholesale Lumber Association
01.2014 - 05.2014
- Developed strategic plans, created content, and membership acquisition and retention.
- Collaborated with cross-functional teams to ensure seamless execution of marketing initiatives.
- Evaluated campaign performance using analytics tools, providing insights for improvement in future initiatives.
Assistant Director of Marketing
Association of Legal Administrators
02.2004 - 07.2013
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Created content and promotional materials to drive engagement and conversions.
- Streamlined marketing processes for improved efficiency and reduced costs.
- Led the organization's community service program initiative
- Mentored/supported three-member marketing team.
Education
Master of Science - Integrated Marketing Communications
Roosevelt University
Schaumburg, ILBachelor of Arts - Journalism/Public Relations
Northern Illinois University
DeKalb, ILSkills
- Marketing Strategies
- Campaign/Content Development
- Project & People Management
- Creative Problem Solving
- Social Media Strategy
- SEO/SEM
- Google Analytics
- Digital Marketing
- Sales Funnel Development
Timeline
Digital Marketing Manager
American Society of Safety Professionals
03.2022 - Current
Owner
DeKalb Bar Tees/Hometown Vintage Tees
10.2020 - 02.2022
Marketing Manager
American Veterinary Medical Association
01.2018 - 09.2020
Director of Marketing & Communications
National Association of the Remodeling Industry
11.2014 - 07.2016
Project Manager, Marketing
North American Wholesale Lumber Association
01.2014 - 05.2014
Assistant Director of Marketing
Association of Legal Administrators
02.2004 - 07.2013
Bachelor of Arts - Journalism/Public Relations
Northern Illinois University
Master of Science - Integrated Marketing Communications
Roosevelt University
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