Steven Plane

• Improved product search performance by restructuring categories and updating keyword sets, lifting findability by 28 percent across priority collections.

• Analyzed onsite behavior and adjusted product placement patterns, increasing clicks to top sellers by 19 percent.
• Produced and edited more than 1,200 product images in Photoshop, improving photo quality and consistency across the site.

• Managed visual merchandising updates for weekly campaigns that supported revenue lifts of 8 to 12 percent during promotional periods.

• Partnered with marketing to align product content with seasonal pushes and email messaging, strengthening continuity across channels.

• Built PPC and SEO strategies for more than 20 automotive clients, improving average keyword rankings by 35 percent and lowering cost per lead by 14 percent.

• Managed monthly ad budgets between 15,000 and 60,000 while hitting target CPL across all active accounts.

• Tracked performance and delivered weekly reports that highlighted actions tied to stronger conversions and lower waste.

• Produced landing pages and content upgrades that lifted form submissions by 22 percent on core campaigns.

• Researched competitors and identified content gaps that created new ranking opportunities.

• Led a team of 6 and maintained daily department workflow, scheduling, and performance.

• Improved produce sell through by an estimated 17 percent through sharper merchandising, rotation, and quality control.

• Set and refreshed weekly displays tied to seasonal themes and promotions that increased impulse purchases.

• Reduced shrink by training staff on trimming standards and rotation practices that extended shelf life.

• Supported weekly sales planning with inventory counts and order recommendations.