Summary
Overview
Work History
Education
Skills
Websites
Additional Relevant Experience
Certification
Timeline
Generic

Stacie Sefcik

Chicago,IL

Summary

Senior marketing and communications leader with a strong reputation as a trusted advisor and partner to C-suite executives, practice leaders, and marketing peers. Proven track record of designing and executing successful strategies that drive organizational success. Utilizes a client-centric approach that combines strategic vision with hands-on execution, resulting in transformative change. Highly skilled in crafting persuasive messages for target audiences and leveraging various channels to achieve competitive differentiation. Committed to talent development and building high-performing teams of diverse professionals that consistently contribute to the growth and success of the organization.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Managing Director - Head of U.S Marketing and Communications

Marsh
04.2019 - 07.2024
  • Managed 6 direct reports and extended teams of 30+ colleagues in US and globally to create and implement marketing and communication strategies that drove growth objectives, supporting year-over-year double-digit revenue growth
  • Expanded responsibilities beyond the US Marketing role to include strategic oversight of marketing and communications for global MGU Victor Insurance and US Affinity
  • Spearheaded initiatives such as development of Marsh’s Global Cyber positioning, executing comprehensive brand research, and alignment of global content calendar for consistency and engagement
  • Implemented proof case for global digital redesign, streamlining websites to a single platform for US, increased SEO by 16% and click thru by 60% in only 3 months
  • Developed and executed a data-driven, persona-based marketing strategy
  • Collaborated with Sales Operations in creating dynamic dashboards that enhanced funnel management, improved lead tracking, and accurately attributed marketing ROI
  • Generated internal communications plan aimed at boosting engagement, enhancing alignment with priorities, and strengthening connections with key stakeholders, resulting in firm-leading colleague engagement scores
  • Initiated and shaped the agenda for the Client Advisory Board, engaging top-tier clients in a strategic forum that provided valuable feedback on core priorities and investment opportunities
  • Served as a member of U.S
  • Executive Committee and the Global Marketing Leadership Team

SVP - U.S. Head of Marketing and Communications

JLT
10.2015 - 04.2019
  • Company Overview: (Acquired by Marsh)
  • Built team and strategic plan for all marketing and communications initiatives in support of retail business expansion into the U.S
  • Launched the brand in U.S
  • And built awareness by driving over 300M+ in industry specific impressions via public relations, speaking engagements, events, digital marketing and thought leadership
  • Weaved together issues-based content, product capabilities and market trends into compelling messages that engaged prospects and drove competitive differentiation
  • Led bid management team of 3 supporting development of over 130 proposals/presentations/collateral pieces annually
  • Utilized RFPs as a vehicle to share brand story and illustrate points of difference
  • Established and optimized a high-performing marketing and communications team, implementing structures and processes that effectively scaled with business expansion
  • (Acquired by Marsh)

SVP - Director of Client Service

Jack Morton Worldwide (IPG Company)
07.2014 - 09.2015
  • Led account service and business development team in third largest U.S
  • Office focused on aligning services and solutions to growth opportunities with new and existing clients
  • Increased the new business funnel by 20% in one year
  • Expanded new business wins and organic growth by driving a more competitive service offering via streamlined account management and servicing
  • Collaborated with the creative team to produce high-impact concepts that solved business challenges for a wide range of diverse brands and audiences

Senior Account Director

Epsilon (Publicis Company)
07.2011 - 06.2014
  • Managed strategic growth and expansion of Pernod Ricard portfolio account
  • Overseeing campaigns and sponsorships that engaged both total market and multicultural consumers
  • Increased growth by 25%, broadening the depth of agency services and expanding reach to additional brands
  • Utilized Epsilon data to deliver geo-targeted messages to drive traffic and offers at key retailers
  • Worked with client and partner agencies on the conceptual development, planning, and activation of integrated marketing campaigns on flagship brands

Education

Bachelor of Science (BS) - Speech Communication, Public Relations, Psychology

Southern Illinois University
Carbondale, IL
12.1992

Skills

  • Marketing Strategy
  • Content Management
  • Communications
  • Brand Management
  • Sales Enablement
  • Public Relations
  • Event Management
  • Digital Marketing
  • Brand Positioning
  • SEO Optimization
  • Storytelling
  • Customer Journey Mapping
  • Campaign Activation
  • Stakeholder Engagement
  • Budgeting
  • Vendor Management
  • Crisis Management
  • Sponsorship Activation
  • Talent Development
  • Mentoring
  • Coaching
  • Strategic leadership

Additional Relevant Experience

  • Legacy Marketing Partners, Chicago, IL, Group Account Director
  • Six Degrees, INC., Chicago, IL, Account Director
  • Marketing Connections, Chicago, IL, Founder and Partner - Vice President of Client Service
  • Various Marketing Agencies, Chicago, IL, Consultant/Marketing Executive

Certification

Inclusive Leadership Development Program

Group workshops and discussions led by Jennifer Brown Consulting


JLT Executive Leadership Program (Executive Development Program)

Remote self-study, group course work, and immersive weeklong curriculum

Timeline

Managing Director - Head of U.S Marketing and Communications

Marsh
04.2019 - 07.2024

SVP - U.S. Head of Marketing and Communications

JLT
10.2015 - 04.2019

SVP - Director of Client Service

Jack Morton Worldwide (IPG Company)
07.2014 - 09.2015

Senior Account Director

Epsilon (Publicis Company)
07.2011 - 06.2014

Bachelor of Science (BS) - Speech Communication, Public Relations, Psychology

Southern Illinois University

Similar Profiles

CREATE PROFILE
Stacie Sefcik