Summary
Overview
Work History
Education
Skills
Timeline
Generic

Sophia Nelson

Chicago

Summary

Summa Cum Laude graduate with 4+ years of experience in public relations and social media strategy, including 2+ years at a fast-paced agency. Proven success leading franchise development and consumer PR initiatives, securing top-tier press (GMA, Yahoo!, Hindustan Times), and delivering national and global brand exposure. Known for bold media pitching, narrative clarity, and turning brand messaging into national coverage that lands.

Overview

6
6
years of professional experience

Work History

Public Relations Associate

All Points Public Relations
Chicago
05.2023 - Current
  • Lead all PR strategy and weekly client calls for clients like Robeks, managing national media outreach and campaign execution
  • Contributed pitching support across 15+ brands in QSR, franchising, wellness, and tech sectors
  • Secured high-impact placements in top outlets including Good Morning America, Yahoo!, America This Morning, and Hindustan Times
  • Developed compelling media angles that resulted in repeat national pickup
  • Drafted press releases, curated targeted media lists, and conducted ongoing proactive outreach
  • Collaborated with senior team on strategy shifts, client reporting, and new pitch initiatives

Independent Social Media Strategist

Freelance
Miami
01.2021 - 04.2023
  • Launched and scaled 180+ branded campaigns across Instagram, TikTok, and Meta
  • Built and monetized a following of 275K+ through trend forecasting, storytelling, and engagement
  • Drove $195K in profit through end-to-end campaign planning, production, and ad strategy
  • Produced multimedia content tailored to Gen Z and Millennial consumer behavior
  • Provided SEO guidance, and growth consulting to clients in fashion, fitness, and lifestyle

PR, Social Media & Events Coordinator

Gillian Bryce Galleries
Miami
09.2019 - 12.2022
  • Led digital and in-person strategy for Art Basel events, driving a 46% IG follower growth
  • Generated $86K in sales attributed to optimized social campaigns and influencer outreach
  • Increased engagement 3x by building real-time coverage plans during live gallery events
  • Oversaw content creation and scheduling across all social platforms, PR channels, and newsletters

Public Relations Intern

CastellArts
Miami
01.2022 - 05.2022
  • Wrote press releases and built campaign strategies for clients in arts and design
  • Conducted media outreach and coverage tracking using Cision and manual pitching
  • Supported CEO with social calendar creation and event planning

Education

Bachelor of Arts - Public Relations, Advertising & Applied Communications

Florida International University
Miami, FL

Skills

  • Executive-Level Client Communication
  • Influencer Brand Partnership Activation
  • National & Global Media Placements
  • PR Campaign Concepting from Pitch to Placement

Timeline

Public Relations Associate

All Points Public Relations
05.2023 - Current

Public Relations Intern

CastellArts
01.2022 - 05.2022

Independent Social Media Strategist

Freelance
01.2021 - 04.2023

PR, Social Media & Events Coordinator

Gillian Bryce Galleries
09.2019 - 12.2022

Bachelor of Arts - Public Relations, Advertising & Applied Communications

Florida International University

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